Marketing & Communications Officer

Job Description

Marketing & Communications OfficerLeicester£28,000 - £29,500 p.a. DOE

• Are you an experienced Marketing & Communications Officer and are comfortable talking to people of all ages and backgrounds
• Do you have experience writing impactful and powerful real life stories
• Are you passionate about working for a charity that provides compassionate care to individuals and their loved ones

The Company:ER Recruitment is working exclusively with a non-profit charity who provide compassionate care for patients, their family and carers. They offer a variety of specialist care, tailored to each patient. The team of staff may be small, but each individual’s impactand contribution is unmeasurable.Role & Responsibilities of the Marketing & Communications Officer:

• Support in delivering strategy outputs to ensure events and activity is effectively promoted.
• Create plans to capture stories which are appropriate to income generation, awareness of care services, volunteering, workforce training, our centre for excellence and other activities.
• Gather stories of individuals’ experiences at all levels of engagement with the organisation in a caring and responsible way.
• Responsible for taking stories from internal staff and volunteers in support of the vision and income generation goals.
• Form strong and collaborative relationships with stakeholders across the organisation and all its groups and subsidiaries in relation to marketing, storytelling and service promotion.
• Ensure that all stories are written effectively and in line with organisational standards.
• Develop processes to store and categorise stories appropriately, with regular audit and review.
• Ensure that all stories are used as agreed with the story provider (or their representative) in line with organisational goals. Strict approvals/consent are to be given before story use, and all stories are to be handled with the care and love as appropriateto the organisation.
• Be responsible for creatively expressing stories and broadening the opportunity for storytelling across the organisation.
• Be a brand ambassador, providing advice on consistent use of the organisation’s brand and supporting the development of the brand guidelines.
• Provide and approve tailored content to campaigns and promotions in line with project plans.
• Liaise with all levels of storytellers during the process including close-contact and feedback during the promotional period. Ensure all feedback is documented, reviewed and stored appropriately.
• Contribute to creating engaging social media content and campaigns, and analysing this impact.
• Monitoring, evaluating and reporting on projects/campaigns to stakeholders and appropriate committees and groups.
• Support copywriting and proofreading for different marketing collateral, ensuring the appropriate emotion and tone of voice is used.
• Support the design, writing, publication and scheduling of web content in relation to storytelling.
• Provide event management support. This may include working outside of regular contracted hours as required.
• Monitor external marketing and charity trends and provide insights and analysis to help inform our future strategy.
• Represent the business events which will include networking, public speaking and presentations. This will require working outside of contracted hours.

About You as the Marketing & Communications Officer:

• Excellent storyteller, ability to create impactful and engaging real life stories.
• Ability to build strong and collaborative relationships with stakeholders.
• Confident copywriter with proven experience
• Someone who is compassionate and empathetic.
• Organised individual with high attention to detail

Please note by applying for this role you give consent for ER Recruitment to retain your CV for up to 24 months for the purposes of assisting you to find your next role unless you notify us otherwise.While we aim to get back to all applicants however if you do not receive a response within seven working days then unfortunately your application has been unsuccessful on this occasion.We are here to help with your career so please send a copy of your CV to us. If you know of anyone else who is looking for their next opportunity, please feel free to refer them to us or pass on our details.We look forward to hearing from you.