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PPC Lead

Pharmacy2U
Job LocationLeeds
EducationNot Mentioned
Salary40,000 - 45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

Role - PPC LeadLocation - LeedsSalary - £45,000 per annum (Includes up to 10% yearly bonus)About UsPharmacy2U is the UKs first and largest online pharmacy, were a market leader in the pharmacy world, with 20 years experience, helping over 600,000 patients in England manage their NHS repeat prescriptions from request through to delivery. Our aim isto further disrupt the industry for the benefit of patients with leadership that is passionate about building the skills and expertise of our teams- "come and join the rocket ship"- CEO Mark Livingstone.RoleA new and exciting role has been created in the Performance Marketing team. This job role will support the Performance Marketing Manager in leading the build, execution, and optimisation of our digital campaigns to drive quality traffic to our website andapps.This role is based in Leeds, LS15, with an option to move to a hybrid role, once your company induction is completed.Responsibilities

  • You will manage a 6 figure budget for PPC, shopping and retargeting campaigns across Google, Bing and all social and retargeting networks. Develop and deliver bidding strategies to maintain and monitor keyword bids, keyword research, budget caps, impressionshare and quality score. Growing paid traffic to website and apps
  • You will establish best practice tracking of channel KPIs to assess commercial performance, identifying both opportunities and issues. Working with the digital experience and storefront teams to optimise traffic into website to increase ROI
  • You will oversee the testing and optimisation of ad campaign copy and text to deliver maximum ROI being proactive in seeking new opportunities through emerging PPC/CPC channels
Skills- Degree or equivalent ideally in a Marketing related field- Managed PPC and digital budgets in excess of £2 million p/a- Understanding of GDPR and CRM specific data regulations and how to work with this across digital channels.- Experience with analytical tools (Google Analytics, Facebook Business) and being an expert in analysing these.- Experience of working with a variety of digital marketing channels in a fast paced and results driven environment.- Strong proficiency in Microsoft Excel and Word- Strong analytical, technical & mathematical abilities with excellent oral, verbal & written communication skills- Ability to operate at both strategic & operational levels- Results driven and comfortable working in a very fast paced environment- Energetic, focus and target driven.and a sense of humour- Successful track record in growing traffic and customer acquisition through search marketingWhat we will offer you- 25 days annual leave increasing with service plus bank holidays- Occupational Sick Pay- Brand new head office at The Springs, with discounts on leisure facilities close by.- Contributory pension- Employee discount site. Plus 25% discount on staff health and beauty purchases- Social events throughout the year- Free onsite parking and refreshments as well as a Cycle to work scheme- Employee Assistance Programme (includes Online Health and Wellbeing Resource)What are you waiting for Apply today!Key Words - PPC, Pay per click, ROI, CPC, Google, analytics, Facebook, marketing, Google Analytics, Adwords data, behaviour data. Social media, FMCG, Manager, growthApplicants must be able to prove they have the Right to Work in the UK

Keyskills :
AnalyticsDigital MarketingGooglePPCTraffic

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