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PPC Lead

JV Recruitment Ltd
Job LocationLeeds
EducationNot Mentioned
Salary45,000 - 50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

PPC LeadLeeds, hybrid-working£45k-£50k + Bonus + Excellent Benefits. Our client, a well known online retail brand with a well established market, has a new and exciting role that has been created in the Digital Marketing team. This job role will support the Head of Digital Marketing in leading the build, execution and optimisationof digital campaigns to drive quality traffic to various website and apps.Responsibilities

  • Manage 6 figure budget PPC, Shopping and retargeting campaigns across Google, Bing and all social and retargeting networks
  • Develop and deliver bidding strategies to maintain and monitor keyword bids, keyword research, budget caps, impression share and quality score
  • Establish best practice tracking of channel KPIs to assess commercial performance, identifying both opportunities and issues
  • Work with the digital experience and storefront teams to optimise traffic into website to increase ROI
  • Oversee the testing and optimisation of ad campaign copy and text to deliver maximum ROI
  • Proactive in seeking new opportunities through emerging PPC/CPC channels
  • Keep up to date with the latest developments and trends across search marketing and paid media
  • Improve Paid Search Efficiency through campaign optimisation
  • Improve shopping Efficiency through developing the feed and targeting.
  • Grow paid traffic to website and apps
Requirements
  • Successful track record in growing traffic and customer acquisition through search marketing
  • Managed significant PPC and digital budgets
  • Working knowledge of key programs including Google Ads, Bing Ads, Facebook and Google Analytics
  • Analytical approach with strong ability for analysing data (Google Analytics, Adwords data, behaviour data etc)

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