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Performance Marketing Specialist

Jet2.com
Job LocationLeeds
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

Reporting to the Performance Marketing Lead, the Performance Marketing Specialist will join a team which plan, manage, and optimise budgets that drive over 50% of all bookings on the web platforms across our business. The Performance Marketing Team work in close partnership with Google, Microsoft, Facebook, AWIN, Skyscanner and many other keydigital partners; enjoying the numerous benefits of these close relationships.We are open to applicants with varying backgrounds in Digital Marketing, so depending on your expertise, you will plan, develop and implement large-scale campaigns across a select number of channels which sit within the teams remit: PPC, Paid Social, Programmatic, Aggregators, Affiliates and App. You will also work closely with other teams including Data Science, Content, Brand, CRM and Studio to make sure creative is consistent and campaigns are performingto an effective ROI.Key responsibilities will include:

  • Plan and implement large-scale digital marketing campaigns, making recommendations on account performance and dealing with large scale budget changes on an ad-hoc basis.
  • Large campaigns = lots of insightful data - get the opportunity to make informed data-driven decisions on your performance marketing activity.
  • Working closely with the Data Science team across industry leading attribution and audience projects.
  • Test the latest betas and product releases with some of the biggest media owners in the world - think Google, Facebook, Instagram and Skyscanner amongst others Produce and send reports to the wider Performance Marketing Team and senior business stakeholders
  • Identify opportunities that can support new growth/efficiencies for the business.
  • Staying fully up to date with all platforms and their key features.
  • Communicate with a wide variety of stakeholders, both internally (up to CEO) and externally - the role is a highly visible one in an important team
  • Be part of a big, exciting, and vibrant wider marketing team
The successful candidate will:
  • Bring strong experience of working in a Digital Marketing environment
  • Be a highly proficient user of MS Office, with advanced knowledge of Excel
  • Effectively communicate and influence at all levels
  • Bring robust numerical and data analysis skills, with the ability to provide actionable recommendations.
  • Have experience using our key platforms, including any of the following: SA360, Google Ads, Microsoft Bing, GA4, Campaign Manager, Facebook, AWIN, DV360 and the wider Google product suite.
In return, we offer an excellent salary and benefits package with fantastic opportunities for progression in a growing business. This is a great opportunity to be part of an exciting forward-thinking business. We operate scheduled leisureflights to holiday destinations in the Mediterranean, the Canary Islands and to European Leisure Cities from our 10 UK bases. Help us to send our all-important customers on their well-deserved holidays with Jet2.com and Jet2holidays!

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