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Marketing Manager

Michael Page Marketing
Job LocationLeeds
EducationNot Mentioned
Salary40,000 - 50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent,full-timeB

Job Description

Marketing Manager with national professional services organisation, this is the first marketing role for the company and a great opportunity to set strategy and drive business performance.Client DetailsNational business services organisation with offices in Leeds. Flexible and hybrid working, great employee-centric culture.DescriptionThe role of the Marketing Manager is based at their head office in Leeds, but will have a high degree of flexible working. The Marketing Manager will have the following remit:

  • Plan and execute all digital marketing, building the marketing database, email and display advertising campaigns
  • Build and maintain social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
ProfileThe successful Marketing Manager will be based in the office in Leeds min. 1 day / week and will need to demonstrate the following:
  • Proven working experience in creating and delivering marketing strategies
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Job OfferCompetitive salary DOE and the opportunity to create and deliver a marketing plan to help the business achieve its goals

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