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Insight & Effectiveness Manager

Elevation Recruitment Group
Job LocationLeeds
EducationNot Mentioned
Salary£65,000 - £70,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

Elevation Recruitment Group are looking for an immediately available Insight and Effectiveness Manager to support one of our key clients in Leeds on a 12 Month Fixed term contract basis.Insight and Effectiveness Manager (12 Month FTC) – hybrid 1-2 days a week in Leeds - £65,000 - £70,000As the Insight and Effectiveness Manager you will play a key role within the Marketing department, responsible for identifying and supporting the execution of Marketing activity in order to increase customer understanding, engagement and financial performance.Accountabilities and Responsibilities:

  • Create and manage bespoke customer segments, utilising statistical models and segmentation
  • Actively investigate and identify high potential opportunities through data driven analysis
  • Provide Marketing MI for all areas of marketing, both quantitative and qualitative
  • Responsible for understanding digital performance across all channels and customer segments, providing insight into both effectiveness and efficiency to recommend focus for next steps
  • Understand customers needs and preferences through market research, internal data and/or external products
  • Making strategic recommendations, through deep-dive analytics, on the effectiveness of marketing campaigns to inform future marketing plans
  • Provide and create insight through the customer experience software platform, fitting both project and customer needs
  • Improve the effectiveness of marketing investment decisions through the creation of scalable analytics and rigorous deep dives across multiple marketing lines and purchase channels
  • Manage and continually enhance the marketing analytics programme that underpins the Marketing department’s performance
We are keen to speak with data driven professional who possess the following skills and experience:
  • Experience in using analytics to drive business performance
  • Significant experience in creating, defining and building data driven models
  • SQL, SAS, Python R
To find out more contact us today!

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