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| Job Location | Leeds |
| Education | Not Mentioned |
| Salary | 70,000 - 80,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent, full-time |
Head of Marketing & Communications (Yorkshire)Elevation Recruitment are excited to be the Exclusive Retained Partner to ITW Fluids Europe in the recruitment of a new Head of Marketing They have been on an exciting journey executing a strategy centred squarely on their commitment to leveraging the differentiated performance capabilities of the ITW Business Model to full potential across the company . Through the execution of this strategy,their aim is to position the company to deliver top-tier industrial sector performance over any five-year period regardless of the environmentAs part of ITW Fluids Europe transformation and to fulfil its ambitions to drive for bold organic growth, the decision has been made to appoint a new Head of Marketing & Communications for the Fluids DivisionThe current team is small and also geographically disperse in the UK, France and Germany & UK Agency Support. The Head of Marketing & Communications will be expected to deliver both the day-to-day performance / requirements of the marketing team; but also lookat longer term strategy & planning. This will include a multichannel approach across all channels online and offline with a focus on the below key areas:*Emphasis on creating a data-driven, performance marketing culture to demonstrate the value of Marketing in driving the companys growth agenda*Emphasis on the transformation from traditional marketing to demand generation marketing, designing and executing strategies to establish Marketing as a reliable source of high-quality, qualified leads to the Sales organisation*Emphasis on digital marketing expertise and leveraging skills and experience to introduce greater marketing effectiveness and business impact*Emphasis on leadership qualities and ability to act as a change agent for the business with strong commercial skills owning the P&L / budget responsibilitiesSkills and Experience:*International marketing experience, able to drive activity, be able to influence and work collaboratively across geographical boundaries with a culturally diverse team.*BA/BS degree (MBA a plus) in marketing with significant international marketing experience within an industrial/ B2B business.*Experience in data-driven, performance marketing centred around demand generation and delivering high-quality, qualified leads into the sales funnel.*Strong business and financial acumen and understanding of overall business objectives with a proven track record of delivering sustainable and profitable growth.*Extensive generalist marketing experience, with an excellent mix of strategic and operational experience combined with a metrics-driven approach to marketing management.*Strategic marketing leader with a strong, in-depth knowledge of Inbound and Outbound B2B marketing principles and marketing automation to drive organic growth. *Proficiency in using CRM (e.g., Salesforce, Microsoft Dynamics, HubSpot CRM) and marketing automation (e.g. Marketo, Hubspot) systems.
Keyskills :
Marketing