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Job Location | Leeds |
Education | Not Mentioned |
Salary | £35,000 - £40,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time |
Established in 2006 PerfectHome is a household goods retailer that offers top quality products to customers through flexible weekly, fortnightly or monthly payment options.Were looking for a Google Analytics Implementation Specialist to join our expanding Digital Department. Based at our office in Colton, just outside of Leeds.As the Google Analytics Implementation Specialist you will drive the analytics set up and reporting of our online products through Google Analytics, this role will require leveraging our GA platform where tracking can be added by developers following best practices and processes set by you and reporting on a regular and ad-hoc basis to the business.Working closely with the digital product team you will be on able to advise and report against changes for our online product which have been both positive and negative. This role requires a you to be pro-active in a fast-paced retail and financial environment ensuring the customer is at the heart of everything we do.Duties and Responsibilities:• Responsible for the architectural design of the data layer across our digital estate based on business requirements• Supplies specialised tagging solutions for bespoke projects and devices using tag management; including voice of the customer, tag management migration, digital analytics, marketing tags and session replay tools• Execute class-leading implementations of Google Analytics and Core Services through Tag Management Systems, creating bespoke tracking code for complex implementations when necessary and mapping analytics variables• Works with developers to implement tagging plans and work continually to improve and handle any issues along the process• Directing and advising Product Owners on the best course of action to get the best solution to their requests• Supports the development of personalisation campaigns alongside front-end developers• Works with senior technical leads in application designEssential skills, knowledge and experience: