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Global ECommunications Marketing Manager

Job LocationLeeds
EducationNot Mentioned
Salary£50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

The roleNigel Wright is working with one of the Norths largest consumer businesses to support them through an on-going phase of growth, which will join a diverse digital marketing team on an international basis. This role will take responsibility for activating the global digital CRM and loyalty strategy via digital and eCommerce. The objective of this role is to increase customer acquisition, engagement and customer loyalty to deliver a best in class customer experience. The role is to commence in early January 2021 and is offered as an 11/12 month interim contract. Remote working available however candidates should be available to work from the office in the North 1 or 2 days a week, on an ad-hoc/when required basis.The role

  • Leading and managing the full programme of digital CRM at each stage of the customer lifecycle to maximise brand engagement/interaction
  • Manging consumer database development and continuously analysing consumer data to inform strategic and tactical campaign development
  • Using insight to effectively identify opportunities to segment and target customers with engaging communication journeys and sharing insights with the wider business to inform marketing communications strategies.
  • Supporting the regional marketing teams with database acquisition targets
  • Working with regional teams to plan engagement calendars based on regional marketing and eCommerce activation plans.
  • Working closely with the global eCommerce team, managing and driving sales initiatives covering - cross-sell, up-sell, replenishment, abandoned cart, abandoned browse, loyalty and reactivation.
  • Helping to identify and facilitate opportunities to use data to drive consumer brand interaction and deliver a unified customer journey across all channels.
  • Managing digital CRM budgets, formulating and delivering on digital CRM revenue forecasts.
  • Person specification
  • Previous experience in a digital CRM management role is essential
  • Previous experience in eCommerce from a branded consumer/retail business
  • A keen interest in data analysis and the ability to use data insights tools
  • An aptitude for data insight with a willingness to deep dive into data to identify opportunities
  • Must also be able to challenge others whilst simultaneously being an effective team player
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