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Digital Marketing Manager

THE PEOPLE OF LTD
Job LocationLeeds
EducationNot Mentioned
Salary35,000 - 45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

The People Of: Digital is looking for a Digital Marketing Manager to join a leading online department store selling womenswear, menswear, childrenswear and home & interiors!Why is this better than all the other Digital Marketing Manager roles1) Top company & benefits - 2/3 workday split, flexible hours, bonus ££, pension, private healthcare for family and early Friday finish! Also product discounts of many branded products.2) An opportunity to join a fast-growing pureplay online retailer with a sizeable team & significant budgets.3) High calibre team with lots of career growth potential.As a Digital Marketing Manager, you will:

  • Be responsible for the performance and continued optimisation of Digital Marketing channels with a particular focus on PPC (including Shopping, DSA and keyword-based activity)
  • Forecasting and planning media spend across multiple advertising platforms and accounts
  • Developing a strategy to maximise product and audience performance
  • Optimising BAU activity to consistently deliver performance against channel KPIs
As a Digital Marketing Manager, you will have:
  • 4+ years PPC experience; working on large/complex accounts with annual budgets greater than £5m
  • Line management/training and development experience
  • Experience optimising PPC activity to facilitate a business-wide goal. E.g. Profit maximisation or an efficiency measure (CPA, Cost of Sale etc.)
  • Comprehensive knowledge of different bidding technologies, analytical platforms and other third-party tools. E.g. Google Analytics, SA360, feed management platforms etc.
This opportunity offers hybrid working. Head office is West Yorkshire based and commutable from surrounding areas including Leeds, Bradford, Huddersfield and Manchester.

Keyskills :
Digital MarketingPPCSEM

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