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| Job Location | Leeds |
| Education | Not Mentioned |
| Salary | 40,000 - 45,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent , full-time |
Role - Digital Marketing LeadLocation - Leeds (Hybrid)RoleThis role is best suited for a candidate looking to take true ownership of our digital channels to develop a full funnel approach to acquiring new patients across both web for Chemist Direct and Private Online Doctor.To be successful in this role, you will need to always think data-first, be commercial, strategic & creative as well as build solid, collaborative relationships with data and product teams, as well as agencies.Responsibilities Plan and execute all digital marketing, including PPC, Paid Social, affiliate and other test channels through agencies or internal teams. Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA and Cost per first order) Support annual and monthly planning with robust recommendations based on insight and ambition. Work with media agencies and internal teams to manage in month planning and forecasting across digital and offline channels. Report weekly and monthly on campaign performance, insight and channel level activity. Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix. Identify trends and insights in digital marketing and use these to optimise spend and performance. Manage and optimise creative messaging by channel and demographic. Use a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points. Management and measurement of digital and website performance against agreed KPIs (page load, bounce rate, time on site etc.) Work closely with Front End development team on implementing improvements at a micro and macro level. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Harness data within GDPR guidelines to increase relevancy and efficacy of our targeting. Maintain GDPR Compliance across all our digital acquisition activity including tracking technology. Take ownership of our digital marketing testing plan and drive incremental growth.Skills 4+ years experience in digital marketing Experience setting up & scaling digital customer acquisition programs from scratch as well as managing budgets Affiliate and PPC experience Ecommerce background preferable but not essential Qualified to degree level Expert knowledge across Adwords, Google Adsense, DoubleClick, AWIN, Google Analytics and Google stack Solid Excel proficiency Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities Demonstrable understanding of market factors that drive performance in the digital environment Able to manage multiple tasks and projects simultaneously, prioritise effectively and own deliverables end to endApply now for the Digital Marketing Lead role!