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Digital Analyst

Job LocationLeeds
EducationNot Mentioned
Salary£30,000 - £40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Digital Analyst Leeds, UK£30,000 - £40,000Do you want to take full ownership of web analytics for a healthcare company undergoing a massive digital transformation Are you a technical expert in implementing Google Analytics and Google Tag Manager This is an opportunity for an ambitious digital analyst to help an industry leader through a £multi-million digital transformation.The CompanyAn industry leader in the health and safety space. Theyve helped thousands through the pandemic and are undergoing a massive digital transformation.The RoleAs the Digital Analyst, you will take ownership of all omnichannel and web analytics as the go-to data evangelist. You will implement best practices and steer the analytics function; your insights will be crucial not only to the sites and marketing campaigns but also to the overall business strategy. This is an exciting time to get on board, as the business is investing in new tech, you will be overseeing the implementation of Google Analytics and Google Tag Manager, extracting insights from the data layer and event tracking.In particular, you can expect to:

  • Analyze data sets from websites, digital content and campaigns to deliver actionable insight, leveraging Google Analytics/Adobe Analytics (Adobe Omniture)
  • Recommend site improvements and shape product development
  • Build reports to deliver insights directly to stakeholders
  • Look at data trends to implement optimisation best practice
  • Provide in depth analytics and performance reports on strategies and campaigns to stakeholders
  • Perform A/B testing and multivariate testing
  • Use tag management software and implement analytics platforms
  • Your Skills and Experience
  • Hands-on experience in web analytics
  • Working commercial experience with tools such as Google Analytics or Omniture
  • Advanced Microsoft Excel Skills
  • Working knowledge of tag management software
  • Deep knowledge of cross-channel digital marketing campaigns
  • Dashboard development experience
  • Ability to define business metrics
  • SALARY AND BENEFITSThe successful candidate will secure a salary of £30,000 - £40,000 and benefits depending on experience.HOW TO APPLYPlease click Apply Now above or you can email me atKEYWORDSGoogle Analytics, Power BI, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery

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