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| Job Location | Leeds |
| Education | Not Mentioned |
| Salary | £40,000 - £50,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent, full-time |
£40-50k + Excellent Benefits & BonusLeeds based with some flexi-workingOur client is a rapidly growing consumer brand and they are looking for an experienced Digital Acquisition Manager to join their growing digital team.Main Responsibilities -· Plan and execute all digital marketing, including SEO/SEM, PPC, Paid Social, lead generation and other test channels through agencies or internal teams.· Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA and Cost per first order)· Support annual and monthly planning cycles with robust recommendations based on insight and ambition.· Work with media agencies and internal teams to manage in month planning and forecasting across digital and offline channels.· Report weekly and monthly on campaign performance, insight, and channel level activity.· Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix.· Identify trends and insights in digital marketing and use these to optimise spend and performance.· Develop new and creative growth strategies including digital partnerships.· Manage and optimise creative messaging by channel and demographic.· Use a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points.· Manage on site testing for registration and activation journeys working closely with product and FE teams.· Management and measurement of digital and website performance against agreed KPIs (page load, bounce rate, time on site etc.)· Work closely with Front End development team on implementing improvements at a micro and macro level.· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.· Work closely with marketing colleagues and agencies to maximise the reach and efficiency of offline campaigns.· Optimisation of App store listingsRequirements -· Extensive experience in digital marketing· Experience setting up & scaling digital customer acquisition programs from scratch as well as manage multi-million pound budgets.· Extensive content & SEO experience· Experience setting up and scaling App campaigns.· User experience and Conversion Rate optimisation experience· Experience managing a team· Expert knowledge across Adwords, DoubleClick or similar tracking technologies, Google Analytics and Google stack, Facebook Business Manager