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CRM Manager

Appcastenterprise
Job LocationLeeds
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time Work from home

Job Description

Job AdvertAre you a CRM expert with a passion for data and looking for an opportunity to innovate, own and drive our CRM comms strategy Do you have a background in data led marketing to support strategies Do you have experience of a range of digital communicationchannelsWe are looking for a CRM expert to lead and develop our strategic customer communicationprogrammes for Asda including George to nurture our early-stage customers into loyal advocates and reactivate our lapsed and disengaged customers. You will deliverdata-led, personalised customer comms programmes with innovative design across a range of channels to drive customer loyalty.Your roleThis role sits within the Asda loyalty and CRM team. You will be the lead on CRM comms for the early-stage customer lifecycle programme for Asda and the Loyalty programme. You will be working within a wider team of CRM Managers and Planners. You willwork closely with several teams across Asda to execute your plans and optimise customer comms using key insights and deliver enhanced personalisation. You will plan innovative, award winningdesignswithefficient customer journeys, managing the continualoptimisation of comms programmes through agile test and learn to improve engagement and conversion KPIs. You will work with the Senior Manager of CRM to lead on the discovery of new data sources, technology and channels to support the business strategy.You will be responsible for the leadership and development of a CRM Planner who will work with you to execute the customer comms programmes.About You

  • Be an expert in CRM for in any top retail/B2C business, with a proven track record of creating and implementing world-class customer communicationsprogrammes
  • Have significant hands-on experience in delivering large cross channel/brand CRM strategies
  • Have a deep understanding of data driven marketing to support personalisation strategies and advanced knowledge of Marketing Automation Platforms/ESPs
  • Demonstrate experience of a range of digital communicationschannels
  • Strong attention to detail and the ability to flex plans and reprioritise
  • Be naturally curious, passionate about marketing, data and tech, and doing the right thing for customers
  • Be skilled in the process of test and learn to drive future plans and activity
  • Have experience of managing third party agency partners
If flexible working is important to you, then look no further! At Asda, we are proud of our culture and our commitment to flexible working. This role is based at Asda House, Leeds with the flexibility to work from home 2-3 days per weekYou will also get an excellent benefits package including;-
  • £5,700 company car or car allowance plus discretionary company bonus
  • Company pension up to 7% matched
  • 10% colleague discount, free parking and many additional rewards.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.

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