Web and CRM Executive

Job Description

Are you passionate about email marketing campaigns and updating website content Do you aspire to work for a purposeful, sustainable and growing ethical brand where you can support the delivery of brilliant digital and direct marketing campaignsBased in our award winning Bristol head office, the Web and CRM Executive is a permanent full-time role, with a competitive salary of between £24k - £28k per annum depending on experience. This comes with a unique benefits package designed to nurture your wellbeing and personal development.About the opportunityAs Web and CRM Executive youll support the delivery and measurement of Pukkas digital marketing strategy, specifically across our website and email campaigns. Working to deliver Pukkas CRM strategy, youll have the opportunity to help shape the future of our direct marketing and digital marketing activity.Working closely with the Digital Lead youll be responsible for the full range of CRM communications activation. This includes ensuring content planning aligns with key messages throughout the year, briefing in content and creation of mails, creating personalised streams of content, testing, reviewing optimisation and globally sharing best practice. Youll also manage external CRM support, and the Unilever interface.As Web and CRM Executive youll also support with the delivery of Pukkas SEO strategy, undertake keyword research across content themes, monitor rankings for keywords, and provide evaluation and recommendations for improvements. Youll format content for Pukkas websites using a CMS and troubleshoot any technical problems with the support of our digital agencies. Using Google Analytics, youll monitor and evaluate progress against digital KPIs and provide regular progress reports.About youA digital and direct marketing enthusiast, youll have a passion for using online channels to create enriching customer experiences. Youll possess excellent organisation skills and have experience of working in a similar marketing role in a fast-paced, in-house or agency digital team. Unflappable in the face of numerous conflicting priorities, youll have a flexible approach to work and be able to change gear quickly as events demand.A solid understanding of digital principles, direct marketing and basic web technologies are needed. Youll have experience of building email campaigns using a known platform, preferably Adobe Campaign, and have experience of running SEO and PPC campaigns. Ideally, youll have experience of using a CMS, such as Adobe AEM, and have used Microsoft Dynamics or another CRM platform to create data filters.Passionate about analytics, youll be curious, naturally inquisitive and have a high level of attention to detail. Good numerical and analytical skills are essential, as well as a solid knowledge of Google Analytics, or a similar digital evaluation tool.About PukkaPukka Herbs harnesses the incredible power of nature through its award-winning organic and ethically sourced herbal teas, lattes and food supplements.Founded in 2001 by Tim Westwell and herbalist, Sebastian Pole, Pukkas mission is to create a world where plants play a central role in human health and wellbeing.Pukka is a beacon for sustainable and ethical business. All Pukkas teas are certified Fair for Life, one of the highest independent fair trade standards in the world and many of its teas use FairWild herbs. Pukka is a B-Corporation, signifying its ongoing commitment to put people and planet ahead of profits. And over one percent of its sales are given to environmental causes around the world every year through 1% for the Planet.To applyIf youre intrigued and excited by what youve read so far, lets see if you have what it takes to thrive at Pukka. To apply for this role please attach your CV and your answers to the four questions below: Who are youHow do you relate to othersHeart or headDescribe your energyPukka supports, facilitates and promotes equality of opportunity and a culture which celebrates diversity and inclusion. The diversity of our people is important for Pukka and we value and celebrate individual differences. Required skills

CRM

SEO

strategy

direct marketing

digital marketing

web

communications

email

Keyskills :
CRM SEO strategy direct marketing digital marketing web communications email