SEO Manager

Job Description

At National Accident Law, our purpose is to help those who have had a personal injury get their lives back on track.We work differently to handle compensation claims in a modern, imaginative, and refreshingly personal way and we have curious minds that shape and drive innovation in accident injury law.Our business and our people have our values in common; Passionate, Curious, Driven, and Unified, and because of this, we have a culture that is kind, supportive, fun, and inclusive.National Accident Law is a great place to work, but dont just take our word for it, come and find out for yourself.We are seeking an experienced, knowledgeable SEO Manager to join us and be part of a high-performing, fun, and, experienced Marketing team.THE PURPOSE OF THE ROLEAs SEO Manager, reporting to the Marketing Director, you will be responsible for planning, implementing, and managing our SEO strategy, across our 4 brands, including our flagship brand National Accident Helpline. Our online presence is extremely importantand a key success of our business, your position will play a huge role in driving our business growth and success.WHAT YOU WILL DOING AS SEO MANAGER·Design, implement, and monitor our SEO strategy across the brand portfolio.·Collaborate with Design and Web colleagues to maximise CTL on organic landing pages through ongoing CRO.·Work with PPC Manager to continually drive and deliver the optimum oneSERP, ensuring maximum volume and efficiency in our lower funnel channels.·Partner with the web team to ensure we maintain excellent technical SEO performance and build on the high-performing website to maximise page position.·Personally lead outreach efforts to build domain authority.·Identify and track key SEO KPIs including page ranking, redirects, click rate, bounce rate, and technical performance indicators·Generation and dissemination of management reporting to ensure that the wider team is aware of organic performance trends·Prepare and present weekly reports for the business.·Work with our brand and MI teams to identify our buyer persona to better target identified audiences.·Work with the creative, campaign, content, and web team to deliver high performing pages and content.·Recommend and analyse impact on organic from upper funnel marketing.·Identify issues and implement solutions in a timely manner.·Recommend improvements in process and productivity optimisation.·Collaborate with web developers and marketing team to deliver a road map of organic tactics.·Stay constantly up to date with the latest SEO and digital marketing latest trends and best practices.SKILLS AND EXPERIENCE REQUIRED·5 or more years of experience as SEO Manager or similar role client or agency side·Proven success in planning and implementing a successful SEO strategy.·Expert web analytics and tracking skills including GA4.·Expertise in A/B and other testing methods·Familiarity with HTML, CSS, JavaScript·In-depth knowledge of research principles and methods and experience in analysing data·Sense of ownership and pride in your performance and its impact on the company’s success·Critical thinker and problem-solving skills·Team player·Good time-management skills·Great interpersonal and communication skillsPERSONAL ATTRIBUTES·Confident and capable decision-maker.·Curious to challenge the status quo.·Unified in working together for the same goals and vision.·Driven to achieve, succeed, and progress.·Passionate about our customers, our business, and personal performance*Please note we can offer this role remotely, but there will be travel required to our Kettering office for conferences and meetingsLocation: Hybrid or Remote workingFull-Time, 37.5 hours per weekSalary: £50,000 - £60,000 per annum DOEYou may have experience of the following: Digital Marketing Strategist, Online Presence Manager, Search Engine Optimisation Specialist, Web Analytics and SEO Lead, Organic Search Strategy Manager, Digital Performance Analyst, Inbound Marketing Manager, etc. REF-212 039