Data Analyst

Job Description

Location: HybridContract Type: Full time PermanentAt National Accident Law, our purpose is to help those who have had a personal injury get their lives back on track.We work differently to handle compensation claims in a modern, imaginative and refreshingly personal way and we have curious minds that which shape and drive innovation in accident injury law.Our business and our people have our values in common; Passionate, Curious, Driven and Unified, and because of this we have a culture that is kind, supportive, fun and inclusive.National Accident Law is a great place to work, but dont just take our word for it, come and find out for yourself.THE PURPOSE OF OUR DATA AND REPORTING ANALYSTTo identify, define, measure and report on marketing specific performance metrics of the businesss digital ecosystem in line with the businesss overall marketing performance strategy.Whilst reporting into our Head of MI being part of our MI team, this role will be dedicated specifically to marketing performance and activity.THIS IS WHAT YOU WILL BE DOING AS DATA AND REPORTING ANALYSTAnalysing and interpreting data for forecastingIdentify various performance metrics for measuring performance. These can range from campaign performance specific metrics to general day to day performance metrics.Identify and capture trends in current reporting tools such as Google Analytics and Power BI.Analyse data trends to help deliver business critical decisions about campaign and digital tools efficacy.Support marketing teams in identifying and plugging gaps in current data collection setups.Support management information team to best determine delivery and implementation of metrics.Work with development team to ensure relevant data collections properties, events, triggers, and tags are set up.Create, maintain, and manage documentation of metrics to ensure centralised business goal definitions.Extract, create, maintain and manager stakeholder reports from Google Analytics and Power BI.Aligning reports to business objectives and departmental goals.Liaise with stakeholders and external agencies to ensure data collection methods and channels are in place as dictated by business and departmental needs.Translating analytical trends, data observations and manipulated information into business analogies for consumption by various departments from a marketing and performance point of view.HERE ARE THE SKILLS AND EXPERIENCE YOU NEED TO BE SUCCESSFUL IN THIS ROLEExperienceCommercial experience of 3 to 5 years ideally in a senior data analyst role working in a marketing function of a complex organisation with segmented, multi-channel lead generation targetsEvidence of the ability to translate marketing, financial and commercial requirements into data modelsEvidence of the ability to design charts, graphs, and PowerPoint slides to display data to its best effectApplied experience of data protection and marketing data analysis best practiceEvidence of using modelling output to manage marketing performanceThorough understanding of industry practicesExceptional up to date technical knowledge of all tools involvedQualifications and certificationsRelevant degree qualificationGoogle Analytics related certificationsSkills and toolsLanguages: SQL (high proficiency)Skills: Macro creation and function manipulation in Excel and Google sheetsTools: Highly proficient in Power BI, Google Analytics, Google Sheets, Microsoft Excel (from a data manipulation point of view) PowerPoint skills, Google Analytics, Tableau and MS AccessAND HERE ARE SOME OF THE PERSONAL ATTRIBUTES THAT WOULD FIT THIS ROLE AND FIT OUR BUSINESSBusiness operations awarenessSelf-starter with high level of autonomy and self-developmentInitiative and adaptability for delivering best possible solution for the businessAdherence to high quality standards in all work deliveredConstructive teamworkPassionate about delivering an excellent serviceDriven to achieve resultsCurious to challenge the status quoUnified, working together towards the same goalIn addition to a competitive salary, we offer 25 days holiday, a contributory pension and a healthcare scheme with Simply Health. We have regular communication events, yearly award ceremonies and we have achieved Gold standard for Investors in People.We look forward to hearing from you!We value individualsWe enjoy generating ideas and we never stand still. Youll always have the right tools to do your job and create better ways of serving our customers. Nor are we wedded to set ways of working or rigid thinking: where you can spot improvements, your voice willalways be heard.We take work seriouslyMost of us spend more time working in our waking lives than any other activity. Thats why we make the effort to create an enjoyable and satisfying working environment. One that gives you every opportunity to develop professionally - in your way and at yourpace.We value innovationWe are at the cutting edge of personal injury legal services and we seek the free-thinking minds that will drive our business forward. Investing heavily in easy-to-use new technology and customer service skills, were a different breed of law firm.Were going placesAt National Accident Law, we work differently to handle compensation claims in a modern, imaginative and refreshingly personal way. Were looking for the curious minds that can shape and drive innovation in accident injury lawSalary: £35,000 - £40,000 per annumHours: 37.5Benefits: CompetitiveYou may have experience of the following: Data Analyst, Data Management, Data Analysis, Union Square, Knowledge Management, Business Management Systems, Reporting, SQL, Statistics, Statistical Analysis, Computer Science, Information Management, Data Models,Database Design, Data Mining, Queries, Power BI, etc.REF-202165