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Head of Brand Marketing

BMC Recruitment Group
Job LocationHull
EducationNot Mentioned
Salary40,000 - 50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Job Profile Head of Brand Marketing, (Hybrid Working)Up to £50k DOE + BenefitsWhat will you be doingAs the Head of Brand Marketing, you will own the shop window of the company. You will be promoting our vast experience and heritage in performance marketing, our unique and diverse people, our culture and our ability to become Changemakers and "makeit more likely that customers buy from our clients than anyone else". You will bring the brand vision to life for staff, clients and partners by managing end-to-end events and campaigns, including the planning, executing and reviewing stages.On a day-to-day basis, you will:

  • Own our annual marketing plan and £100K+ marketing budget - ensuring key metrics are met: (i) Sales leads and (ii) Talent attraction.
  • Ideate, develop and implement campaigns across the digital marketing communications mix including emails, blogs, webinars, landing pages, social media and SEO.
  • Lead Summit-hosted events for prospects, partners, customers and retail industry interest groups.
  • Act as administrator for our CRM system to integrate marketing activity with existing company processes and GDPR.
  • Create, review and maintain key marketing messages for target audiences.
  • Develop new talent attraction campaigns for the business, showcasing the business as a great place to work.
  • Own company branding, tone of voice and corporate website to ensure content is current and cutting edge. They will deliver this in conjunction with other Heads of within the business including paid, affiliates, SEO and Productcaster.
  • Find, onboard and actively manage relationships with supporting partner agencies including PR and content.
Job Requirements What are we looking forDrive, determination and a self-disciplined approach are vital to be effective in this role. You will enjoy being a proactive team player who is motivated, enabling you to manage a diverse and busy workload. You should be able to jump in and execute changeswhen required, whilst being able to take a step back and lead on solutions for challenges.Key skills and knowledge include:
  • Having working knowledge of CRM management as well as agency/SaaS marketing experience, B2B sales and marketing processes and the fight for talent attraction.
  • Idea generation; you will be a fountain of ideas and energy and comfortable working in a small team or independently to create ever green content.
  • You will need positivity and persistence to squeeze every drop out of our marketing investments.
  • People skills to persuade and influence will also be key, ensuring collaboration with the client teams (where the marketing stories live), creating energy and enthusiasm to work with the companies brand marketing.
  • Strategic thinking to see the big picture within our industry as well as organisation to work across two key objectives and business areas (sales and recruitment), analytic skills to interpret campaign performance and negotiation skills to ensure weregetting value for money on our marketing investments.
What can we offer youAs a reward for your time and dedication, we will offer you a competitive salary as well as a range of benefits including:
  • 25 days holiday per year plus bank holidays (even more if you stick with us)
  • Your birthday off every year
  • Discounts and benefits platform (from groceries to supercars)
  • Flexible working
  • £250 per year learn something new
  • Free parking in the city centre
  • Bupa Health Cash Plan
  • Royal London pension
  • Life assurance
  • Office perks

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