Email Marketing Executive

Job Description

Email Marketing Executive / Full TimeContract Type: PermanentLocation: Hull - BlackfriargateSalary: Up to £33,000 plus Company BonusClosing Date: Thursday 13 July 2023As the UK’s leading integrated health and safety experts, Arco combine multi-channel distribution of 170,000+ products with specialist training, consultancy, and site services. Arco’s history spans over 100 years, and following the recent appointment ofa new CEO, the business is now transitioning to a high-performance culture, driven by the ambition to grow and become even more sustainable into the future.With a workforce of circa 1,650 employees, Arco will continue to have at the core of its culture, a clear and pervasive set of values creating a diverse, inclusive workforce.We are currently recruiting for an Email Marketing Executive that shares our core values; respect for people, hard work and enterprise, excellence in reputation and making the world a safer place for everyone.About the Role:The purpose of the Email Marketing Executive is to deliver all of Arco’s customer facing e-mails and manage the supporting operational data processes related to Arco eMail MarketingKey responsibilities include:

• Setting up and configuring e-mail templates and content containers within Arco’s chosen eMail service provider/technology.
• Manage and execute the scheduling and phasing of e-mail sends in conjunction with campaign owners and the broader marcomms plan.
• Consulting with marketing campaign owners on best practise email marketing techniques
• Reporting on e-mail performance KPI’s and feed those into central reporting and directly to campaign owners
• Owning the day-to-day relationship with the e-mail service provider (technology vendor)
• Defining e-mail audiences through querying, interrogating, and augmenting disparate data sets.
• Educating and informing marketing campaign managers and other key stakeholders on the extent and limitations of our eMail marketing capability.
• Maintaining and sharing data models and rulesets that are native to the eMail Service Provider/technology such that they can be understood and audited as part of Arcos broader data governance.
• Supporting imports and exports of customer data in and out of the eMail marketing system in support of broader CRM activity

About youThe ideal Email Marketing Executive will be/have:

• Solid understanding of CRM operations in a mid/large B2B business
• Expert level operational experience in relational databases and data manipulation (Alteryx or similar and SQL databases).
• Expert level operational familiarity with Enterprise eMail technologies and marketing automation technologies.
• Expert and proven knowledge of the latest eMail marketing techniques and best practice.
• Working understanding of data protection legislation
• Day to day operational management of 3 rd party technology vendors.
• Working knowledge of end-to-end Marketing Operations in mid/large B2B businesses.

On top of working for the UK’s leading health and safety expert, you’ll also receive:

• Competitive salary
• 32 days holiday inclusive of bank holidays, plus the option to purchase more
• 2 paid Community Volunteering days every year
• An excellent pension and life assurance scheme
• A huge range of high street retailer discounts to help with cost of living via MyArco Perks
• Access to our brilliant Learning Management System, to support your personal development

If you have any questions regarding this vacancy, please reach out to our recruitment team