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Email Marketing Manager

ER Recruitment Limited
Job LocationHinckley
EducationNot Mentioned
Salary30,000 - 35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Email Marketing ManagerHinckley£30,000 - £35,000 p.a.

  • Are you an experienced Email Marketing Manager who strives to continually improve results
  • Are you a hardworking and self-motived professional who can deliver multiple automation campaigns to prospects and clients
  • Do you possess a can do attitude with an analytical mind set and the ability to work in a fast-paced environment
The Company:ER Recruitment are extremely excited to be working with our client based in Hinckley, who are achieving exceptional year on year growth in their industry and are now looking for an Email Marketing Manager to join their growing team. Offering the perfectenvironment for high achieves to grow and thrive.Role & Responsibilities of the Email Marketing Manager:
  • Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content)
  • Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel
  • Implement A/B testing campaigns to identify the best performing setups
  • Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team
  • Integrating and managing relevant third-party software (e.g. GotoWebinar) with Marketo
  • Collaborate with the necessary teams to implement and measure campaign lifecycles through acquisition, conversion and retention
  • Monitor, manage and optimise campaigns and campaign assets to improve ROI, using Marketos analytics suite to report on the effectiveness of our marketing campaigns
  • Routinely audit the lead database to ensure data is high quality and to ensure we remain compliant
  • Help implement new product features to enhance Marketos functionality
  • Working collaboratively with other departments to ensure automated campaigns achieve company goals
About you as the Email Marketing Manager:
  • Experience using Marketo - marketing automation software
  • Experience with Salesforce CRM software
  • Strong email marketing and campaign experience
  • Effective communication skills
  • Analytical and detail orientated
  • Excellent time management, and ability to meet deadlines
  • Experience within a B2B marketing role would be beneficial
Please note by applying for this role you give consent for ER Recruitment to retain your CV for up to 24 months for the purposes of assisting you to find your next role unless you notify us otherwise.While we aim to get back to all applicants however, if you do not receive a response within seven working days then unfortunately your application has been unsuccessful on this occasion.We look forward to helping you in your career, so please send a copy of your CV to us. If you know of other people who are currently looking for a new career in these sectors, please feel free to refer them to us.We look forward to hearing from you.

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