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Email Marketing Executive

The Portfolio Group
Job LocationHinckley
EducationNot Mentioned
Salary£28,000 - £30,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

(Hybrid);We are currently seeking to appoint a Marketing Automation Exec to join a growing and vibrant marketing team, working in lovely offices in based Hinckley. With fantastic office perks, were the perfect place for high achievers to grow andthrive.Were looking for a hard-working and self-motivated person to deliver multiple automation campaigns across our group companies to prospects and clients. The role will play a key part in the online acquisition growth plans and the ideal candidate will havethe desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards commongoalsDay-To-Day Responsibilities as a Email Marketing Executive:

  • Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content)
  • Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel
  • Implement A/B testing campaigns to identify the best performing setups
  • Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team
  • Integrating and managing relevant third-party softwares (e.g. GotoWebinar) with Marketo
  • Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention
  • Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketos analytics suite to report on the effectiveness of our marketing campaigns
  • Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant
  • Help implement new product features to enhance Marketos functionality
  • Working collaboratively with other departments to ensure automated campaigns achieve company goals
Mandatory Skills:
  • Experience using Marketo - marketing automation software
  • Experience with Salesforce CRM software
  • Strong email marketing and campaign experience
  • Strong communication skills
  • Analytical and detail orientated
  • Excellent time management, and ability to meet deadlines
Desirable Skills:
  • Experience in a B2B marketing role
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