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Email Marketing Executive

Space Ecommerce Recruitment
Job LocationHinckley
EducationNot Mentioned
Salary35,000 - 45,000 per annum, negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Email Marketing ExecutiveA great career opportunity at a highly renowned heritage brand, our client is looking for a Email Marketing Executiveto join their global digital team and assist the Global Digital Manager, to deliver marketing automation at scale.The Email Marketing Executivewill utilise the full capability of our clients Marketing Automation platform (Marketo, but moving to MS Dynamics 365) to deliver personalised and relevant next best action email communicationsfor new and existing customers.As the Email Marketing Executiveyou will work hand in hand with the existing CRM team on approach and strategy on customer journeys and product launch activityYou will design, build and manage the creation of emails to support an increase in retention rates for their customers globallyUtilise the full capability of Dynamics Marketing Automation platform to deliver personalised and relevant next best action email communications for new and existing customers.Email Marketing Executivewill be confident working with and analysing data, to improve segmentation and targeting approaches, and have a clear framework for success.Capable of managing the AB test plan, running regular tests to improve performance.Maintain and evolve email guidelines to support markets in delivering a consistent brand experienceOur client offers excellent working conditions and flexibility.Training and career development is also very important to our clientKey Skills & Experience:

  • Use of Dynamics marketing or another enterprise email marketing solution is essential.
  • Experience using MS Dynamics 365 sales and customer insight would be significant in selecting the candidate.
  • Working with databases and using email marketing to increase conversion is preferential.
  • Strong analytical focus with an ability to use actionable data and develop implementation plans from insight.
  • Ability to plan for the long term whilst still delivering commercial success through BAU projects.
  • Experience using business intelligence tools and garnering insight is vital to this role.
  • Customer focused with experience of customer journey planning and next best action marketing.
  • Some experience in using personalisation and optimisation techniques to increase conversion/sales is a benefit.
  • Cross functional working and an ability to influence others is essential in this role
  • Agility and managing change is essential to be a success in this role
  • Experience working with a CMS is beneficial and demonstration of managing multiple projects to hard deadlines is critical.
  • Able to demonstrate a track record in managing infrastructure projects from concept through to delivery.
  • Experience using photoshop or similar software would be a benefit in this role

Keyskills :
Analytical SkillsMarketing AutomationCustomer JourneysMicrosoft CRMMarketo

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