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Marketing and Brand Reputation Manager

Job LocationHertford
EducationNot Mentioned
Salary£25,000 - £35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Our client is looking for a talented Marketing and Brand Reputation Manager to join their business on a permanent basis. Reporting directly to the Operations Director you will be responsible for all aspects of online marketing across multiple brands and through social media platforms. The successful candidate must be adaptable and will have excellent creative and analytical skills as well as commercial acumen to define and execute the companies marketing strategy.The successful applicant will have online marketing experience with a key focus on search engine optimisation and social media. Social listening and trend monitoring will be helpful as well as being confident in sharing insights on our customers, the latest digital trends, platform opportunities and technology which would enhance their online presence and improve overall reputation - with social media being a key corporate channel.You will be required to inform and support campaign planning and will work closely with the web team to maximise opportunities for website content to be promoted via social media and other online platforms ( including paid campaigns).The successful applicant will also feel comfortable in defining and disseminating social media policies and procedures ensuring that our client remains legal and safe online, whilst supporting and enabling us to create a compelling online presence.Key objectives and skills required:

  • Ensure the offshore team receives first page positioning SEO for all target keywords
  • Ensure all defined marketing KPIs are met
  • Manage paid advertising campaigns on search and social platforms to ensure optimised CPA
  • Run marketing promotions
  • Manage third party affiliate campaigns for up and cross selling of warranty and breakdown products via a robust process
  • Be competent at managing an offshore team of content writers and link builders
  • to include weekly and monthly report attainment
  • Start and manage all social media posts and performance
  • Take full ownership of customer review attainment and online brand reputation and add to website
  • Ensure successful production of media content from outsourced providers to enable content rich social media postings
  • Run complimentary follow-up merchandise programs
  • Run paid video promotions - youtube, Instagram, Facebook and TV
  • Must be able to report on key KPI metrics quickly, efficiently and with a strategic view on improvement
  • Deploy and manage news and blog posts for our core website and leasing website
  • This is a permanent opportunity with an immediate start.

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