Visitor Campaigns Marketing Manager

Job Description

Visitor Campaigns Marketing ManagerHelmsley, YorkThe North York Moors National Park Authority looks after and promotes one of the most phenomenal parts of the British Isles. Filled with breath-taking scenery, magnificent wildlife. picture book villages, and a dramatic coastline, the North York Moors boastssome of the most diverse landscapes in the UK.We are now looking for a Visitor Campaigns Manager to join our team in Helmsley on a three-year fixed term contract.The Benefits- Salary of £27,514 - £30,984 with potential progression to £34,373- Up to 29 days annual leave, plus eight public holidays- Pension scheme- Flexible working hours- Excellent training and development opportunities- Use of pool car system for work useThis is a brilliant opportunity for a talented marketing professional to bring their excellent knowledge and experience to our organisation.The National Park was designated for its special qualities, and it is our job to make sure that these qualities are both understood and enjoyed by the public. That is where you come in!Your work will be integral in helping everyone to understand and look after the North York Moors so it can be enjoyed by all for years to come.So, if you have a passion for creating captivating marketing campaigns and want to use those skills to help preserve a beautiful corner of the world, then apply today!The RoleAs the Visitor Campaigns Manager, you will support our marketing activities to raise the profile and position of the North York Moors.Assisting with the delivery of our strategy and business plan, you will manage the development of our destination marketing campaigns.You will also develop opportunities in influencer marketing and cultivate partnerships to amplify messaging and aid third-party content creation.Additionally, you will create destination-focused content for our website and various social media platforms.About YouTo be considered as a Visitor Campaigns Manager, you will need:- A minimum of three years relevant experience- Strong campaign organisation and delivery experience, including measuring and reporting on their effectiveness- Experience of inspirational content writing and creating engaging digital content- Evidence of using social media for effective publicity across different platforms including TikTok, Instagram Reels and Stories, Facebook Live and YouTube Shorts- The ability to repurpose content using plain English and write excellent SEO web content- A good understanding of content management systems- Excellent communication, proofreading and editing skills- A degree or equivalent qualification in marketing, digital communications, or related subject- A full, valid driving licenceExperience of liaising and managing relationships with external marketing agencies would be beneficial to your application, as would videography skills, including knowledge of video editing software.Knowledge of the North York Moors and the surrounding area would be equally advantageous.This is a full-time role, working 37 hours per week, 9am - 5pm, Monday to Friday.Please note, you will need to be available to work occasional weekends and evenings as well as be willing to work alone in the countryside when required e.g., when filming video content on location.Other organisations may call this role Marketing Manager, Marketing Communications Manager, Marcoms Manager, Marketing Campaign Executive, Content Creator, Content Writer, or Marketing Campaign Manager.Webrecruit and North York Moors National Park Authority are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are theonly acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.So, if you are looking to take your next step in the world of marketing as a Visitor Campaigns Manager, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.