Senior Marketing Executive

Job Description

Our client is seeking a Senior Marketing Executive to join their Marketing Team, working across one of their brands with Home Interests at heart. Brands that you will be involved with are reputable household brands. Some of which havebeen running for over 100 years, and possibly the longest running exhibition in the UK. This award-winning consumer event in London and Scotland (as well as a winter seasonal edition), delivers an unparalleled audience of over 200,000 interested customers.Our clients Senior Marketing Executive will need to be able to bring new ideas to the table and take real ownership of the industry, leveraging off their previous experience. Someone who is creative, confident, adaptable, ambitious, dynamicand essentially able to bring a new energy to the brands. You will be responsible for the full marketing mix and ideally youll have been in a role where youve had that responsibility before.What is expected of youYou will be working with the Marketing Manager and Show Team to develop and deliver comprehensive PR and marketing plans. Ultimately, you will be working to ensure attendance levels and the sales targets are achieved through promotional activity and content.You will report to the Portfolio Marketing Manager, but will work closely with the Event Director, Features Manager and wider event team to pull everything together. You will also be asked to manage a Marketing Executive and Marketing Assistant during thecampaigns.

• As Senior Marketing Executive you will assist in producing and implementing a marketing and promotional plan, including schedules for media, direct marketing and PR. This is to be fully-costed and showing measurable performance targetsfor each area of expenditure.
• Working with the Marketing Manager to source, brief and manage advertising creative, media, direct marketing and PR related to your exhibition, and to ensure that all materials accurately convey agreed messages.
• Working with the Marketing Manager, to identify and secure essential media partnerships within the UK and overseas and other third-party promotional partnerships, delivering strategies to maximise their support for your exhibition.
• To produce and manage a positive web presence for your exhibition which is easy to find and navigate, and which is regularly updated. Also, to ensure your exhibition is present and up to date on all relevant corporate and industry websites.
• To produce and manage all social media promotion channels such as facebook, twitter, linkedin, Instagram and others
• To track the effectiveness of all items of marketing communication as far as possible against agreed performance measures, and produce a post-evaluation of your campaign
• To communicate with exhibitors to generate content and create their profiles
• To work on site at your exhibition, overseeing photography and videography at show and managing specific events within the programme.
• To establish and maintain effective working partnerships with all relevant internal and external colleagues and associates

Who you areYou are super confident and enjoy being part of a busy and dynamic team. You drive positivity and strive to create a culture of continuous improvement. Leading from the front, with a strong work ethic and a great sense of humour you will be able to managemultiple projects and deliver them on time. In a nutshell as our clients Senior Marketing Executive:

• Detail, detail, detail!
• You strive to do things better
• Innovative with the desire to push creative boundaries
• Copy-writing (youre a whizz)
• Planning and organising
• Communicating at all levels
• Relationship building

If this role for a Senior Marketing Executive sounds like the right fit for your skills and ambitions, then please apply with us today.To discuss this role further, please contact us at INSIGNIA GROUP - Annie: ext. 315Alternatively, please send your CV via the link or directly to Annie:or Sophie: and we will be in touch.Please note INSIGNIA RECRUIT are an employment agency and are working on behalf of their client