Senior Marketing Executive - New Edmiston House

Job Description

JOB TITLE: Senior Marketing Executive - New Edmiston HouseREPORTING LINES: Head of Brand Marketing Design and General Manager, New Edmiston HouseDEPARTMENT: Commercial & Marketing DepartmentLOCATIONS: Ibrox Stadium and New Edmiston HouseCONTRACT: Full time, PermanentTHE ROLEAn exciting opportunity has arisen to join Rangers Football Club in a role that will help deliver the success of New Edmiston House and support the clubs wider Commercial & Marketing activities.New Edmiston House is an incredible, state-of-the-art facility that will host a long-awaited club museum, a new two-storey Rangers Store, and a fantastic events space for use on matchdays and beyond, thus enhancing the experience for supporters when theyvisit Ibrox on match days and increasing footfall on the Ibrox campus on a daily basis.Reporting to the Head of Brand Marketing & Design and the General Manager of New Edmiston House, the Senior Marketing Executive will be responsible for delivering marketing and digital campaigns across new Edmiston House. Furthermore, the Senior MarketingExecutive will support in providing premium experiences across all supporter touchpoints to drive brand awareness, engagement, and commercial revenue for the venue.The successful candidate will be part of a consumer-focused, diverse team working in a fast-paced environment.We are seeking a candidate that can display an excellent eye for detail, deploying impactful marketing campaigns and editorial content across all touchpoints. Additionally, the role will require the implementation of creative briefs and rollout plans whilstmanaging the end-to-end design process with the in-house design team.This role will ensure that the supporter experience remains consistently high and that all events are promoted effectively. New Edmiston House will host various events, from supporting match day operations, Club Events, Conferences, Museum and Stadium Tourbookings, and live entertainment, including concerts.RESPONSIBILITIESBy working with the wider team, ensure that all events within New Edmiston House are fully supported through wide ranging marketing and digital campaigns

• Develop brand calendars and roll out plans for the entire venue
• Provide creative briefs to the design team for all New Edmiston House campaigns
• Engage with the club and third-party promoters to increase the visibility and appeal of events, maximising ticket sales and venue spend whenever possible
• Liaise with internal departments for any ad hoc events that may be booked into the venue
• Implement systems to ensure a consistently high standard
• To exhibit strong, compelling, and coherent presentation skills.
• To support the Head of Department in the development and guardianship of the Rangers F.C. Brand. Ensure a consistent and appropriate application of brand assets.
• Take responsibility for the standard of creative output.
• Manage and supervise multiple projects ensuring resources are allocated according to project needs.
• Take responsibility for the standard of creative output.
• Ensure seamless communication of creative team to ensure optimised workflows and processes that identify and eliminate the risk of failure
• Develop and maintain a good understanding of Rangers F.C. culture and values and act in the best interests of the club at all times.
• To act as primary contact for all marketing matters related to New Edmiston House, including operational/activation support where required.

GENERAL INFORMATION

• Given the nature of the business, this role includes working at both weekends and evening in accordance with the fixture schedule and events diary.
• A developed sense of discretion and confidentiality is required.

THE CANDIDATEThe candidate attributes include:

• Ability to articulate concepts and ideas to the wider team or other departments
• Keen eye for artistic and technical composition, timing, and detail.
• Experience of managing a creative team
• Adaptable to an array of creative briefs from all departments across the club
• Excellent communication and staff management skills. Collaborating, supporting, and motivating others to be part of a happy and effective team.
• Motivate and inspire the creative team to constantly strive for the bravest creativity
• Eligibility to work in the UK
• Excellent design principles.
• An ability to identify customer demographics in relation to specific events and target marketing accordingly
• Previous experience in a similar role
• Familiarity with social digital marketing
• Strong communication skills
• Ability to work to deadlines and focused attention to detail
• Strong problem-solving skills
• Ability to work flexibly with own initiative and as part of a team.
• An ability to operate and manage multiple projects concurrently.
• Able to work flexible and unsocial hours including evenings, nights, weekends, and bank holidays
• Take responsibility for the standard of creative output.

EQUALITY & INCLUSIONRangers Football Club is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, maritalstatus or pregnancy and maternity.Rangers Football Club also welcomes applications from suitably qualified members of the armed forces family.GENERAL INFORMATIONThe candidate must keep up to date with new methods and undertake any necessary internal or external training sessions in accordance with Company Policies and Procedures.APPLICATIONS CLOSE WEDNESDAY 30TH NOVEMBER 2022.