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PPC Specialist

Job LocationGlasgow
EducationNot Mentioned
Salary32,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

If youre passionate about PPC and all things paid marketing, we want to hear from you!Were delighted to be working with one of our key Toronto-based financial services clients on a brilliant PPC Specialist role based in their Glasgow office (hybrid 3 days per week in office).Were looking for an experienced PPC specialist with an extensive knowledge of Google, with preferred experience in Facebook, and YouTube ad platforms. You will help to create and execute the paid social strategy to help the business achieve our goals. You will be part of the Canada-based team but based in our Glasgow office, working 10am-6pm GMT to allow you to collaborate more fully with the Toronto-based staff. Key responsibilities:

  • Implement strategy and delivery of all paid activity on Google. Facebook, YouTube also preferable
  • Working with content & design teams to create new content and evolve existing ads/landing pages
  • Maximise efficiency of all campaigns working to KPIs including CPL, conversion rate & CPA
  • Leverage existing analytics, reports, and tools to track performance
  • Run effective campaigns in our main geographical regions
  • Track & monitor the market and main competitors within the market
  • Manage budget and lead volumes daily based on agreed targets
  • Testing landing page and website performance to improve performance
  • Work with wider lead generation team to produce positive results
Knowledge and experience:
  • Minimum 2 years experience in paid media role
  • Excellent understanding of Google platform
  • Experience working towards daily lead targets
  • Skilled Microsoft Excel user
  • Strong commercial awareness
  • Take responsibility and ownership of assigned tasks; able to handle multiple work streams
  • Excellent written and verbal communication skills
  • Experienced user of Google Analytics
  • Ability to manage targets and report on KPIs
  • Comfortable working in a fast-paced environment
  • Enthusiastic, energetic, and creative, likes to bring ideas to the table
  • Analytical with a high attention to detail
  • Results-oriented with strong sense of ownership of projects and the ability to manage multiple deadlines
Most importantly, were looking someone with a great, can-do attitude and the desire to learn and grow within the role.If this sounds like it could be you, please get in touch to arrange a chat!

Keyskills :
PPC|paid social|display|youtube ads|pay-per-click|budget management|paid startegy

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