Director of Marketing and Digital

Job Description

Job Title: Director of Marketing and Digital Organisation: DigitonicLocation: Glasgow (Flexible Work Split) Contract: Permanent, Full TimeSalary: £65,000-70,000We are truly excited to be representing Digitonic a smart mobile marketing company in hyper growth mode! They are tech company at heart still in their infancy with seriously ambitious plans for the future. Their HQ is based in Glasgow with offices in bothLondon and Lucknow. Over the last 12 months their company headcount has increased by almost 100%. Their client base is global and growing rapidly.Digitonic are looking for an established, senior Marketing and Digital Director that will bring innovation, drive and positivity to an excellent team that yet still has plenty of room for development. A leader with the ability to build trust and respectwith exceptional emotional intelligence.The Role:You will oversee a team of digital marketers and ultimately be responsible for the performance of paid digital marketing media campaigns within the investor relations sector. Representing 90% of Digitonics revenue growth, our work in investor relationsis critical to the continued growth of the company. Supported by our Head of Paid Media, 2 Digital Marketing Managers and a team of Digital Marketing Specialists this business-critical role will play a significant part in ensuring our Investor Relations campaignscontinue to deliver returns for our clients whilst Digitonics reputation in key target markets continues to build.Key Responsibilities will include:

• Oversee media buying strategy, campaign creation, optimization, and rigorous testing strategy for full-funnel, multi-platform digital marketing strategies aligned to business priorities and KPI targets;
• Spearhead strategic thinking in the development of our digital marketing and media buying plans to ensure they are delivering against stated client goals;
• Stay current with new advances in media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future client engagements and strategies; drive media innovation, thought leadership, and best practice sharingthroughout the company;
• Use insight plus data and analytics to define, support and influence decision making and campaign performance;
• Strategically optimize the allocation of media investment across paid search, programmatic, audio/video, paid social, paid influencers, sponsored content, & 3rd party publishers;
• Key liaison for all media questions, issues, knowledge for clients;
• Identify and lead prioritization of media projects to effectively manage workflow across the company and meet objectives;

• Establish and share media best practices and benchmarks across the company and with clients; highlighting opportunities to test, learn and optimize/evolve based on knowledge of customer insights, competitive media initiatives, new channels, and/or offeringsby channel;
• negotiations and key alliances;

• Drive company and teams within it to deliver improved media efficiencies through

• Recruit, coach and develop a world-class digital marketing and media buying team that will deliver exceptional results on behalf of clients;
• Develop strong cross functional team relationships, gaining buy in to the plans and senior stakeholder advocacy to support deliverables;
• Safeguard and where possible enhance Digitonics best in class approach to compliance.

You will possess:

• A clearly passionate, commercially minded marketing and digital leader with proven experience of leading high performance teams and delivering against expectation;
• Data driven and creative problem solver;
• Exceptional understanding of digital marketing processes, including PPC, Social, SEO and app based marketing techniques;
• Hands on experience of running digital marketing media campaigns with strong platform knowledge including Google, Facebook, YouTube, Content Marketing/SEO/CRO
• Experience designing and delivering multi-channel campaigns focused on customer growth either through acquisition or cross-sell/upsell strategies;
• Experience of using partnerships, affiliates and aggregators to drive funnel efficiency and conversion KPIs;
• Experience of leading cross functional project teams to deliver a common goal;
• Experience of working within an investment / financial services environment;
• Ability to engage with and maintain excellent working relationships with a range of stakeholders including peers at senior level, teams within the company and clients externally;
• Strategic and analytical mindset with exceptional attention to detail;
• Ability to condense large amounts of information into concise and accurate summaries for the benefit of others.

Benefits available to you:

• 33 days holiday (including 8 Public Holidays) rising to 38 depending on length of service;
• A days additional leave on your Birthday;
• Wellbeing leave;
• Buy/sell holiday scheme;
• Commitment to annual salary reviews for all team members;
• Accredited training and personal development plans;
• World class HQ with complimentary daily fresh fruit and breakfast bar;
• Regular company socials as well as Quarterly Curry Club, Summer/Christmas parties and Burns Supper;
• Private healthcare insurance and pension provision;
• Cycle to work scheme;
• Travel season ticket loans;
• Prosecco time, beer fridge and complimentary soft drinks; &
• Charity, social and wellbeing committees led by the team.

Keyskills :
Digital MarketingLeadershipMarketing StrategiesMobile MarketingSEO