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Digital & Ecommerce Manager

Job LocationGlasgow
EducationNot Mentioned
Salary£30,000 - £35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

We are seeking a Digital and Ecommerce Manager, with 2-4 years’ experience in a similar role, to join our successful and growing marketing team.This is an exciting new position for someone to make a real impact by leading all digital marketing channels and managing the full ecommerce capability. This is a fast-paced and hands-on, role with a demanding workload. You will be a senior member of the team, reporting to the Marketing Director and working closely with the CEO and Head Of Operations. Based out of our Glasgow head office, you will be responsible for the line management of the ecommerce and social media executives and apprentices (x4FTE).Digital and Ecommerce managerWe’re looking for a manager to deliver Geek Retreat’s digital marketing strategy - responsible for driving revenue through ecommerce, Facebook advertising, social media and email marketing.You will be responsible for Geek Retreat’s growing portfolio of franchisee ecommerce stores - managing the day to date trading of the online stores. You will use experience and data to solve problems and ensure effective CRO and UX to drive sales and growth. You will be responsible for developing relationships with the franchisees.Responsibilities:

  • Take full ownership of the digital marketing channels across website, ecommerce, social media and email marketing
  • Develop and execute strategies for increasing traffic, improving return rates and increasing sales conversions
  • Optimise performance metrics such as conversion, time on site, basket size, drop-off rates and use transactional data where available and other analytics to improve UX
  • Improve digital UX and KPIs through site enhancements
  • Manage SEO and effectiveness of key terms in search results to drive increased website traffic to meet business KPIs and report on progress and performance
  • Be accountable for the performance of all Geek Retreat franchisee websites
  • Responsible for delivering e-commerce sales targets
  • Work closely with the wider team to support on campaigns and new franchisee onboarding
  • Line management and performance management responsibility of the ecommerce executive and social media executive
  • Closely manage digital agencies on all PPC campaigns and website maintenance SLAs.
  • Analyse campaign performance, regular reporting on digital marketing KPIs.
  • Candidate Profile:
  • You’ll have at 2-4 years’ experience in an ecommerce manager / digital manager or similar role in consumer-facing, e-commerce, digital environments
  • Strong understanding of analytics and the ability to use data to make commercial recommendations
  • Experience with CMS, WordPress and Woocommerce
  • Strong project management skills, highly organised with a strong attention to detail
  • People management experience preferred
  • A commitment to professional development
  • In your application / cover letter, please note your relevant experience, and describe your interest in this role. Required skills
  • Digital Marketing
  • Ecommerce
  • Project Management
  • People Management
  • Keyskills :
    Digital Marketing Ecommerce Project Management People Management

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