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Content and Subscriptions Analyst

LOCALiQ
Job LocationGlasgow
EducationNot Mentioned
Salary35,000 - 40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Content and Subscriptions AnalystSalary: £35k-£40kNewsquest Scotland is a leading media business which publishes more than 20 titles, including The Herald, The National, the Glasgow Times and the Greenock Telegraph. We manage some of Scotlands best-quality news brands, driving success in our subscriptionand audience strategies while creating a culture for staff that rewards innovation, and creativity and allows progression.About The RoleThe Content and Subscriptions Analyst will work across the newsroom to identify high-performing content, provide editorial insights, track performance, and make recommendations to drive our audience and digital subscription strategies.This role would preferably be based in Glasgow and some experience working on subscriptions or in a newsroom would be desirable.Key Responsibilities

  • Discover and communicate insights to grow the audience, acquire new subscribers, improve retention, and drive engagement with all readers.
  • Work with our newsrooms every day to provide regular insights into our performance across all our digital and social platforms.
  • Analyse our subscription strategies, suggest improvements, and run experiments to maximise acquisition and retention.
  • Use our data to build an understanding of our audience and subscriber habits, identifying areas of opportunity.
  • Investigate top-performing stories to determine reasons for success and how to replicate this, while flagging underperforming content and providing recommendations to improve.
  • Build dashboards and reports for relevant editorial desks, editors and senior management.
  • Benchmark, monitor and provide insights on new initiatives in the newsroom.
We need you to:
  • Be assertive within the team, unflappable under pressure, and have experience working collaboratively with multidisciplinary teams.
  • Be a self-starter, organised and a good problem-solver, able to eliminate obstacles through creative and adaptive approaches.
  • Demonstrate an understanding of our news brands, our competitors, and the wider digital publishing market, with a keen interest in news and public affairs.
  • Keep an eye on competitors to ensure were always on top of new developments.
  • Present complex information in an easy-to-understand manner to journalists and other colleagues with clear, evidence-based recommendations.
  • Demonstrable experience working within Adobe Analytics, and high proficiency with a BI tool.
  • Be at an expert level in Excel with a sound understanding of MySQL
We are happy to consider candidates on a hybrid or office-based basis.

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