B2B Growth Manager

Job Description

Denholm are delighted to have partnered with a Global Hospitality Technology company in their search for a B2B Growth ManagerOur client who are headquartered in Glasgow were founded in 2006 and now provide their technology and services to over 10,000 restaurants across 60+ countries. Their employee base is spread across the UK, Singapore, New Zealand, and Australia.This is a hugely exciting time to join the company as their global expansion continues and have a tangible impact on their growth and success.Ideally, we are looking for an experienced Senior Growth Marketer who has a background in Software, preferably SaaS, and an interest or experience in the hospitality sector.What your role looks like:

• Manage B2B growth initiatives and campaigns to generate leads and sign-up new customers in support of the UK Growth strategy
• Support the Head of Growth with acquisition strategy and quarterly planning
• Develop, manage and execute multi-channel campaigns and initiatives to build and accelerate MQL pipeline and acquire new customers
• Work with the Head of Growth (UK & EU) to identify, test and scale new and existing acquisition channels
• Leverage customer research, data and insights to create and optimise campaigns to attract, acquire and convert leads
• Build and optimise data-driven email campaigns to engage, nurture and convert leads
• Manage and oversee customer acquisition campaigns end-to-end, working with the Brand and Comms manager, designers, product managers, freelancers/agencies
• Develop and execute GTM plans for new product features and integrations to maximise opportunities to attract and acquire new customers
• Work with content creators to plan, produce and distribute content marketing to attract, engage, acquire and convert leads
• Work with internal and external stakeholders to launch partnerships and execute co-marketing activity
• Nurture partners and manage ongoing communications
• Develop, and work with Brand and Comms Manager to implement channel strategies to improve audience engagement and conversion
• Own channel KPIs and metrics; tracking, measurement, optimisation and reporting

Ideal Experience:

• 4+ years experience managing and executing B2B growth initiatives and campaigns
• Highly analytical and data-driven, with experience working in a fast-paced B2B SaaS/tech environment
• Experience in data analytics and insights to identify, test and optimisation growth initiatives and campaigns
• Strong communication and copywriting skills
• Hands-on experience in marketing automation, channel and landing page optimisation
• Experience in managing and nurturing external partners
• Experience working cross-functionally with product, sales, support teams
• Expert in end-to-end campaign development, execution, and measurement

Why you would work hereThe team is an open and collaborative one, where we value and respect each other. In addition to providing an autonomous environment where you are empowered to make decisions, we offer a competitive benefits package.Financial Benefits

• Highly competitive salary
• 5% employer contribution pension scheme
• Life Insurance cover equal to 3 times salary
• Travel to work finance assistance
• Discount on hundreds of hotels and dining experiences around the world via Accors Heartist employee discount scheme

Personal Development

• Clear and defined career pathways for every role
• Plenty of opportunities for developing and learning new skills
• Choose a book every month in our Library Project

Health & Wellbeing

• Flexible working hours and location
• 25 days annual leave entitlement plus 9 days public holidays
• Cycle to Work scheme
• Discounted gym membership at PureGym, Nuffield Health & Hussle
• Discounts on retail, nutrition, beauty & spa, experiences, sport & fitness and more via our EAP
• Private Healthcare cover