Insight Manager

Job Description

Providing insight to informed decisionsCEM: Centre for Evaluation and Monitoring, part of the Cambridge family, is a vibrant organisation that has established a reputation for innovation and quality in educational assessment and research. Based in the North-East of England, we work with schools, colleges, education authorities, government agencies and other organisations to provide high quality information through scientifically grounded research.Part of Cambridge Assessment and Cambridge University Press, CEM helps teachers turn data into knowledge, bridging the gap between research and practice, and providing evidence to support good decision-making.We are seeking a talented individual to undertake the role of Data Insight Manager. This role will be fundamental in CEM better understanding its customer and prospect base, and how market data can inform the decisions we make.Inspired by Teachers and Informed by Evidence. Your work will make a difference.In these current times our people are home based, but we look forward to moving into our vibrant new office at Gateshead Quay opposite the Baltic Centre for Contemporary Art. We welcome applications from outside the North-East and will discuss at interview how we can manage the best strategies for keeping in touch with the team and office.InsightAs a customer champion you will understand the competitor landscape and advise on trends. You will plan and conduct research on key themes within education and CEM, and conduct customer listening exercises, covering areas such as brand perception, product insights and reasons to buy from CEM.Data set up and maintenanceAs an Insight Manager, you will create reports that show end to end tracking of marketing and sales activities, as well as campaign monitoring dashboards. You will be aware of how best to transform qualitative findings into quantitative datasets.Data AnalysisUsing your skills in data analysis you will provide weekly marketing activity reports mapped to sales progress, as well as monthly senior leadership and board-level reporting. By understanding the key marketing, sales cycles and data reports from other Cambridge Business Units, you will have a full picture of performance and understand trends within the marketplace.CollaborativeWorking very closely with marketing teams, both in CEM and within other Cambridge Business Units, you will form excellent working relationships with the sales team at CEM, enabling them to have visibility of marketing and customer data to inform their own decisions. Also working with systems architects to seek greater efficiencies and adoption of data, you will understand client and prospective client perspectives.What we’re looking forEngaging, empathetic and diplomatic, you will have the ability to see the bigger picture and understand how this role fits within many departments. With greatly developed analytical skills and the ability to see data trends, anomalies and ways to improve data congruency, you will have experience in interacting with prospects and clients and extrapolating key information in an engaging way. You’ll be resilient with the ability to maintain motivation whilst working alone, as well as a natural collaborator to provide the support CEM needs to make informed decisions.We are interested in hearing from you if you meet most or all of the following:

Experience in conducting customer research projects, including understanding the best approach to find out qualitative and quantitative needs.

Experience in engaging customers, building trust and exchanging information to find insights into the landscape, product needs and feedback

Highly analytical, able to see data trends, anomalies in data and ways to improve data congruency

Experience in interacting with prospects and clients and extrapolating key information

Highly IT literate with sales and marketing software and typical data sets

Experience to intermediate or advanced level with PowerBI

Experience to intermediate or advanced level with Microsoft Flow

Experience creating and monitoring dashboards

Ability to maintain motivation whilst working alone and yet be collaborative to aid progress

Experience with Google Analytics would be advantageous, but not essential

This is an excellent opportunity to join a market leader and be rewarded with valuable learning opportunities, a competitive salary and benefits.We offer a comprehensive package of benefits to help with your life both inside and outside of work:

Generous contributory pension

28 days annual leave, plus bank holidays

Enhanced maternity/paternity pay

Employee discount and cash back scheme at 2,500 retailers

Cycle scheme

Season Ticket Loan

Support for professional qualifications

We know that diversity of thinking, backgrounds and approaches lead to innovation and create an atmosphere where everyone’s contribution is valued. As well as wanting to create diverse teams, we also value diversity in the way our people approach their work. Work/life balance is important to us at Cambridge Assessment and we offer our colleagues a range of flexible working options according to the needs of the business and the individual, so please let us know of any flexible working requirements when applying and we can see how we can support you.The closing date for applications is 21 February 2021. Interviews will be held whilst the advert is open, reserving the right to close early if filled.