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Digital Marketing Manager

Nigel Wright
Job LocationGateshead
EducationNot Mentioned
Salary35,000 - 45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

The roleThis pivotal role of Digital Marketing Manager is newly created and will focus on B2B lead generation in both a hands on and strategic role. The Digital Marketing Manager will be apart of an exciting period of growth for this multimillion pound technology businessby driving the digital marketing to support commercial goals.The Digital Marketing Manager will play a lead role in defining SEO and content strategy, as well as focussing on PPC, retargeting and conversion optimisation in what will be a 360 Digital Marketing Manager role.What you will be doing:Within the role of Digital Marketing Manager you will take a data-driven approaches to uncover insights that will improve performance and generate leads.

  • Managing the website whilst identifying onsite improvements for content and conversions.
  • Driving the marketing lead generation strategy to support new business.
  • Digital marketing activity including PPC, retargeting, online PR, quality link building, SEO and content marketing.
  • Improving performance through the use of competitor analysis, backlink outreach, analytics, SEM and SEO tools/techniques.
  • Analysis and reporting of digital marketing results.
  • Delivering campaigns on time and to a high standard.
  • Working with the Head of Marketing and sales teams to organise campaigns for both existing and prospective customers to maximise revenue.
What youll need to demonstrate:In order to apply for the role of Digital Marketing Manager, you will have experience working in a B2B digital marketing environment with a focus on lead generation.You will be able to work autonomously, in a small team, and work closely with a large sales team.Have experience in a content management system, ideally WordpressStrong SEO and content experience, as well as a 360 approach to digital marketingThis role would suit a hands on strategic Digital Marketing Manager or a Digital Executive ready to take the next step in their career.

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