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Assistant Brand Manager

Doodlehouses Limited
Job LocationFulbourn
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Assistant Brand ManagerEstablished in 2011, ChickenGuard produces automatic chicken coop door openers and doors. Our products have been sold directly via ChickenGuard’s websites already in 67 countries. Website sales represent less than 10% of total sales, with the remainder sold through a global network of distributors/resellers.We have worked very hard on our Sales & Marketing which has enabled us to position the ChickenGuard brand well in the market. The ChickenGuard product portfolio has expanded from one door opener into a range of 13 SKUs, embracing doors, openers and accessories. The entire range is still to do with chicken coop door opening. ChickenGuard is considered the world leader in this field, but to take the brand to the next level it is planned to expand into other poultry segments - incubators, feed, feeders, drinkers, and beyond.This Assistant Brand Manager role is newly created, to manage this growth expansion into other poultry product fields. The ABM will report to the International Sales & Marketing Manager and will work closely with the wider Brand Marketing Team, with a portfolio of third-party suppliers (from different geographies), with the internal Logistics Team, with key Trade partners globally, and with the glocalised’ web shop development agency.ChickenGuard is made in the UK, and the job is based at CGHQ in Fulbourn, Cambridge. The nature of the international expansion plans for these new ranges will require international travel on occasion.Reporting to: International Sales and Marketing Manager.Key Objectives

  • Portfolio expansion - Be the key driver of non-coop door opening product portfolios.
  • Assess local markets and help set a new product order of priority’ strategy in each market.
  • Identify local and global manufacturers and assess the best fit’ suppliers for ChickenGuard.
  • Where appropriate liaise / negotiate with manufacturers for white label’ variants of their products.
  • Build ongoing relationships with these suppliers.
  • Communicate new ranges to key stakeholders - both internal and external.
  • Liaise with already established Key Trade Partners where appropriate to help develop product expansion strategy.
  • Identify key project stages during the procurement and implementation process.
  • Build workflows/GANTT charts, perform risk assessments and competitor analysis to ensure each stage is achievable, and then see it through to completion.
  • Day to day project management lead and communicator with key stakeholders.
  • Report to senior management on your portfolio expansion recommendations.
    • Key Experiences
  • Project Management experience.
  • Procurement experience.
  • Sales negotiation experience.
    • Personal Characteristics
  • Highly organised
  • Excellent attention to detail.
  • Strong numeracy.
  • Good communicator.
  • Calm and patient temperament.
  • Self-Confident.
  • Adaptable and flexible in style and approach.
  • Ability to get head down and self-manage tasks.
  • Ability to quickly gain a strong understanding of the functions and benefits of all products, both current and new.
    • Other Requirements
  • Strong proficiency in Office 365 packages - especially Excel.
  • Experience using CRM systems.
  • Valid Driving Licence preferred, but not essential.
  • Excellent spoken & written English.
  • European languages especially French/German/Dutch/Spanish is desirable.
  • Ability to commit to periodic international travel.
  • Willingness to attend international trade shows.
    • Package
  • Competitive salary (depending on experience).
  • Pension.

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