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Campaign Executive B2B

Michael Page Marketing
Job LocationFarnham
EducationNot Mentioned
Salary£28,000 - £35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

As the Campaign Executive - B2B you will work closely with the Marketing Manager to execute all marketing campaigns for this growing B2B organisation.Client DetailsMy client is a growing B2B medical manufacturer with offices in Surrey.DescriptionAs the Campaign Executive - B2B, you will work closely with the Marketing Manager and Sales team to execute all marketing campaigns for the business. Responsibilities include:

  • Overall ownership of the Account Based Marketing campaigns and customer acquisition campaigns, working closely with other departments within the business to optimise all campaigns to meet their desired objectives
  • Responsible for the implementation of all offline elements of the campaigns on the calendar (e.g. content, promotions, collateral, events etc.) which may include new products, industry leading news and innovations and thought leadership campaigns around hot topics within the industry
  • Working with the content creator, you will be responsible for the creation of branded content,working with the technical experts to understand and collate appropriate technical data and product information. Identify and ensure the key customer messages, keywords and CTAs are briefed
  • Ensure the customer is at the heart of all marketing activity, demonstrating in-depth understanding of the customer, their needs and how best to engage with them.
    • ProfileThe successful Campaign Executive - B2B will have:
  • A proven track record of developing and executing campaigns within B2B; ideally coming from a manufacturing or better still a medical manufacturing background
  • Social media experience (paid and organic)
  • Excellent communication skills (written and verbal)
  • The ability to work independently and as part of a team
  • Strong writing ability with technical copy-writing experience
  • Creative mindset and able to apply design specs to specific account campaigns.
    • Job OfferA competitive package of circa £30,000 per annum is on offer to the successful candidate.**Please note, this role requires the individual to be based in the Farnham offices with a start time of 07.00-08.00am**

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