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Email Marketing Specialist - Global SaaS Provider

Michael Page Marketing
Job LocationFarnborough
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

As the Email Marketing Specialist - Global SaaS Provider you will be responsible for nurturing prospects and generating high value leads, while collaborating with other members of marketing, to ensure a consistent and complementary approach to lead generation.Client DetailsMy client is a global business who are experiencing fantastic growth; they are an award winning SaaS provider and have offices in Farnborough but offer a flexible approach to working and some great benefits!DescriptionAs the Email Marketing Specialist - Global SaaS Provider you will:

  • Develop a strong, consistent and data driven email marketing strategy to complement the companys ambitious growth plans
  • Build well planned email marketing campaigns to nurture prospects, drive leads and engage with customers
  • Iterate and improve performance incrementally with innovative and strategic test and learn experiments
  • Own the prospect data which is used to build email marketing campaigns and be responsible for ensuring its accuracy
  • Accurately segment the database to feed personalised dynamic campaigns
  • Integrate contact data between systems (currently Pardot and Salesforce), identify and fix discrepancies.
ProfileThe Email Marketing Specialist - Global SaaS Provider will have:
  • A proven track record in a similar role - you will be able to run complex email marketing campaigns to hit KPIs
  • B2B experience, ideally within SaaS
  • Pardot experience, integrated with Salesforce- Spotler experience is desirable
  • Ability to build HTML templates
  • Ability to work collaboratively
  • A test and learn approach to your work.
Job OfferCompetitive salary with 25 days holiday (plus bank hols), BUPA, pension, plus other great benefits!Based Farnborough - with flexible hybrid working.

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