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Job Location | Exeter |
Education | Not Mentioned |
Salary | 25,000 - 30,000 per annum, inc benefits |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
RESPONSIBILITIES Develop, implement, monitor and evaluate all media communications to support Marketing objectives and maximise positive exposure to key markets Organise and manage all aspects of the PR activities, from concept to completion, determining and meeting KPIs and deadlines and optimising investment Identify, build and maintain relationships with key journalists, influencers, bloggers and politicians Understand and monitor industry news, political announcements and trends and identify opportunities for news stories and angles for different media Work with the marketing team to shape and develop effective and creative PR strategies and plans in line with other marketing work, relevant to our target markets and audiences, and develop newsworthy content Draft releases and presentations, effectively distribute, monitor, collect and process coverage reports for all PR campaigns Utilise marketing and PR tools to optimise campaign reach across all relevant channels Arrange and co-ordinate interviews, plus being able to speak in public if required Develop list of case studies and third parties, such as installers and customers, for interviews Bring a media presence to events, hosting journalists and working to create coverage Advise on media training for key spokespeople within the business Develop and manage a crisis communications programme to preserve reputation of the business Work with the Visual Content Co-ordinator to develop B-roll library footage Respond promptly to media requests and ensure opportunities are maximised Stay up to date with PR and industry trends, best practice and legal standardsEXPERIENCE 3 years + in a PR role Demonstrable successful PR campaign delivery and management across various channels Existing relationships with key media (beneficial) Knowledge ofindustry or affiliated (preferred)EDUCATIONQualifications in one of the following fields preferred: English, Marketing, Communications, or similar. Ideally have or are working towards a Public Relations qualificationSKILLS Exceptional copywriting skills Oustanding communicator able to deliver engaging pitches Deadline driven and motivated starter-finisher Comfortable in fast-paced environments Ability to handle pressure and make key decisions A creative mind, with a capacity for engaging with people and exploring anything new, but with the ability to find practical solutions Ability to respond to challenges, people and situations and to promote cohesion Proficient in the best practices of key media channels, content and approaches Excel at organisation, multi-tasking and managing concurrent campaigns, time management, and meticulous attention to detail Experience of PR tools: media databases, distribution networks, listening tools and clippings services Experience of social media platforms Experience working with external agencies Delivered successful campaigns against KPIs demonstrating tangible results