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Marketing Executive (Campaigns)

KCOM Group
Job LocationExeter
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract, full-time

Job Description

As our Marketing Executive you will be working within the marketing team to help deliver a demand creation strategy.Your day will be varied and will have ownership of implementing both short- and long-term campaigns to a range of businesses from Channel Resellers to Enterprise and Mid-Market organisations. Audiences will include our current customers for upsell and cross opportunities and new prospects.Campaigns will be delivered via a mix of media across email nurturing, direct mail, social media, technology focused exhibitions and networking events.Your day will be busy, hectic and challenging but always varied, fun and rewarding.What will I be doing

  • Confidently build, schedule and analyse nurturing campaigns within Salesforce and Pardot that are engaging, educational and relevant to our range of audiences.
  • Produce content for campaigns including email, social media, blogs and press releases that moves prospects through the marketing funnel whilst ensuring our brand is kept front of mind at point of purchase.
  • Manage and oversee from conception to completion a range of events face to face and virtually including content, stand designs, logistics and post event evaluation and follow up.
  • Stay in touch with industry news, events and competitor activity to ensure we are market relevant and taking advantage of the best media platforms.
  • Work with our sales and product teams to understand the needs of our customers and create compelling campaigns to support their purchase of our products. These include cloud, connectivity and collaboration solutions.
  • Use Salesforce to track all campaign activity through to close, including ROI and conversion rates.
  • Work closely with the Marketing Manager, to monitor and analyse campaign progress, as well as offer recommendations on ways to improve.
    • What do I need to do this job
  • Experience with the use of Pardot (or a similar platform) for marketing automation and email nurturing
  • Experience in B2B campaign delivery ideally in a technology company
  • Flair for producing engaging and targeted copy across multi-media platforms
  • Customer journey conscious with a good eye for detail
  • Comfortable with multi-tasking and a strong team player
  • Self-motivated, flexible and adapted to working from home
    • Ideally we are looking for this role to be based close to our Exeter office however, full remote working will also be considered.What you will get from KCOMWe are as passionate about our people as we are about our customers. You will have access to an outstanding range of flexible benefits you can pick and choose from such as; exclusive discounts and savings with top retailers, contributions to your pension fund, life assurance and private medical insurance. You will be entitled to a generous holiday allowance and your birthday off work. We offer a range of family friendly, inclusive employment policies and flexible working arrangements, including options such as part-time work, remote working, job sharing or compressed hours. We have employee engagement forums, onsite facilities and services to support staff from all backgrounds.At KCOM we celebrate diversity. We are an equal opportunity, disability friendly, lifestyle and orientation supporting, inclusive employer and everyone is welcome. Values are important to us as is the ability to work flexibly and the opportunity to progress and develop as a person and in your career. We want everyone to realise their potential and are committed to providing an environment which support this. We want KCOM to be a great place to work for everyone.Who are KCOMFor us, it’s bigger than broadband.KCOM has been in the heart of the Hull and East Yorkshire community since 1904.Were proud to be rooted in East Yorkshire and committed to delivering the worlds best broadband service to the region.We are an innovative, award-winning company that is committed to providing a friendly, helpful and world class service to our customers by putting them first. All of our people are responsible for giving our customers the best impression and experience of KCOM.We completed the first stage of our Lightstream full fibre network - making Hull the fastest, most connected broadband city in the world in 2019. Now were expanding our award-winning network to bring the benefits of full fibre broadband to even more homes and businesses across the region.We are a business that thrives on working collaboratively to bring innovative ideas to fruition and continually striving to be the very best at what we do in order to keep our customers connected.KCOM reserve the right to close this vacancy before the published closing date, should the need occur. We therefore advise that you submit your application as soon as possible.

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