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Digital Marketing Executive

Austin Macauley Publishers
Job LocationEly
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Job DescriptionOnline/Digital Marketing ExecutiveA leading publishing company is looking for an Online/Digital Marketing Executive to join our team.Responsibilities:

  • Email campaigns - set up, distribute, monitor and analyse B2B and B2C email marketing campaigns
  • Create SEO-optimised copy for a range of platforms in the form of blogs, product descriptions, tweets, articles and reports
  • PPC campaign management - Maintainging the Google Adwords Campaign, keyword research, campaign set up, monitoring and reporting
  • Work with the Digital Marketing Manager to ensure all client needs are met and all projects are completed on time and to budget
  • Conduct on-site and off-site SEO audits and competitor analysis for clients and report back to the Digital Marketing Manager
  • Carry out SEO outreach and link building
  • Implement and maintain SEO strategies as defined by the Digital Marketing Manager
  • Use Google Analytics to analyse and report on key digital marketing campaigns for each client
  • Help to monitor brand mentions across the web - and respond to any customer complaints in a timely and professional manner
  • Ensure client KPIs are met across all digital marketing activity
  • Liaise with the in-house designers to create online and offline marketing material for a range of clients
  • Work with the PR department to help distribute brand and client information and news across the web
    • Key Skills/Experience:
  • Previous experience in a similar role
  • Strong copywriting and communication skills
  • A strong working knowledge of the key concepts of digital marketing and the main channels and techniques - SEO, PPC, Social Media, Affiliate Marketing, Email Marketing
  • A good working knowledge of the major analytics programs - specifically Google Analytics and Google Adwords
  • Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns
  • Excellent analytical and reporting skills
  • Strong team-player
  • Strong organisation skills
  • Previous blogging and online copywriting experience preferable
    • Job Type: Full-time Required skills
  • Branding
  • Digital Marketing
  • SEO
  • Social Media
  • Google Adwords

    • Keyskills :
    Branding Digital Marketing SEO Social Media Google Adwds

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