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Marketing Insight Coordinator

AdviserPlus
Job LocationEllesmere Port
EducationNot Mentioned
Salary£30,000 - £35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

As we continue to grow and maintain our position in leading the way in HR and Technology solutions, we are excited to offer the opportunity to join our team as a Marketing Insight Coordinator.We’re a business that is passionate about employee wellbeing, diversity and inclusion, career progression and maintaining the all-round positive culture that makes AdviserPlus a great place to work.Our employee benefits include:

  • Company pension.
  • Health cash plan.
  • Flexible working and remote/hybrid working opportunities.
  • A generous holiday entitlement which increases with service
  • Holiday purchase scheme.
  • Cycle to work scheme.
  • Discounted gym membership.
  • On-site parking and free refreshments
  • Many other cultural and lifestyle benefits.
The role and responsibilities of a Marketing Insight Coordinator:The purpose of this role is to support sales and marketing activities with data research, reporting and maintenance of the prospecting data within Hubspot, ensuring all data is up-to-date, accurate and GDPR compliant. You will use data mining techniquesto demonstrate the effectiveness of initiatives, volumetrics and trends. This role also includes:
  • Researching sectors and company contacts as part of an ABM approach to sales outreach.
  • Structuring data into clear segmentations that support the sales and marketing strategy of the group.
  • Handling the extraction, transformation and load (ETL) of data from external source into HubSpot.
  • Working closely with sales and marketing colleagues to ensure data alignment with business requirements.
  • Engaging with third party sources of prospecting data and group strategic marketing partners
  • Mapping out and identify breaks in user journeys.
  • Supporting the reporting obligations and governance of the Commercial function.
  • Identifying opportunities to improve performance, streamline processes and generate a greater return
Skills and experience required to be a successful Marketing Insight Coordinator:
  • Experience in a similar role (whether with agency or in-house marketing function).
  • Experience of working within a fast-paced marketing environment with a proven background in generating data-driven results.
  • Highly proficient in:
    • HubSpt or equivalent (Sales and Marketing modules).
    • Gogle Analytics.
    • Micrsoft Excel.
  • Ability to:
    • Manipulate data effectively and accurately.
    • Present results in the mst accessible and understandable way.
    • Aggregate, simplify and analyse sizeable data sets.
    • Interpret and cnstructively challenge requirements.
  • A great communicator who can engage effectively with peers and senior colleagues.
  • Exceptional organisational skills.
  • Someone who is happy to work both individually on initiatives and as part of a highly collaborative team.
  • Commercial awareness and understanding of how we can use data to drive return on investment.
Equal opportunities:AdviserPlus is fully committed to the principle of equal opportunities in employment and opposes all forms of unlawful or unfair discrimination, direct or indirect. All employees are expected to promote and work fully in line with the company’s Equal OpportunitiesPolicy.AdviserPlus is a Disability Confident Leader employer and welcomes applications from disabled people. If disabled applicants meet the minimum criteria for the job, they can request and will be offered a guaranteed interview. Should applicants require reasonableadjustment support for the interview, please contact the Resourcing Team.

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