SEO & PPC Specialist

Job Description

SEO & PPC SpecialistLocation: Edinburgh, EH4 2HSSalary: £25-35k pro rata, DOEContract: Part-time, permanent - 20-30 hours per weekBenefits: Competitive Salary, 32 Days Holiday Per Year, Flexible/Hybrid working, Work Pension Scheme and amazing Office Facilities!At Gecko, were a small, friendly and creative digital agency located in Edinburgh, Scotland! Our team specialises in website design and development on the Umbraco CMS, as well as branding and digital marketing solutions for a diverse range of clients acrossvarious industries. Were passionate about delivering high-quality solutions that help our clients achieve their business goals. Collaboration, communication, and innovation are at the heart of our approach, and we work closely with our clients to create uniqueand engaging digital experiences that stand out in a crowded online marketplace.SEO & PPC Specialist - The RoleWere seeking a part-time SEO and PPC Specialist with experience in optimising client campaigns, conducting keyword analysis, and creating performance reports. The candidate should be proficient in Google Analytics, website administration, and review management.The role requires attending meetings and working independently with a strong work ethic.Responsibilities;Search Engine Optimisation: Monthly keyword performance analysis and optimisation using SEMRush, and taking action based on analysis and optimisation strategies to improve the account.Google Analytics:Proficient with Google Analytics and experienced with GA4, ideally certified, to monitor website traffic and user behaviour and to track and report on key metrics.Paid Search: Competent with Google Ads, ideally certified, to manage and optimise client campaigns on Google Ads and Facebook, including targeting options, bids, ad copy, and landing pages. Responsible for setting up new GoogleAds accounts and campaigns and creating ad copy.Campaign Analysis and Reporting: Responsible for monthly campaign analysis and reporting to measure and track campaign performance, identify areas for improvement, and report on key metrics.Website Administration and Technical Tasks: Responsible for routine technical tasks, such as Search Console monitoring and issue reporting, creating 301 plans, and ensuring that website content and images are optimised with appropriateMETA and share data.Content Optimisation: Responsible for optimising content for search engines and making recommendations for improvements.Looker Studio: Occasional creation of dashboards in Looker Studio to enhance data visualisation and analysis capabilities for clients.Review Management: Monitoring and responding to client reviews on Google Business on behalf of clients to ensure that their online reputation is managed effectively.Meeting Attendance:Attend monthly client meetings to discuss ongoing work related to SEO and PPC, and attend team scheduling and planning meetings to coordinate project timelines and workflows.SEO & PPC Specialist - What we need from you• You’ve got at least a couple of years of experience in a similar environment under your belt.• You’re able to communicate effectively and clearly with clients, team members, and other stakeholders.• You’re able to explain technical information in a way that is easy to understand and collaborate effectively with others.• You are comfortable managing multiple projects and prioritising tasks, ensuring project deadlines and tasks are completed on time.• You can think creatively, and enjoy looking for ways to stay ahead of the competition and achieve better results for your clients.• You are a detail-oriented person and you love data and don’t need an excuse to pop something in a spreadsheet. You have the ability to analyse data, identify trends, and are confident in developing data-driven strategies.• You like to stay on top of changing trends and algorithms in the digital marketing industry is important for staying current with best practices and maintaining a competitive edge.Why Youll Love Working With UsWe offer a competitive salary of £25K to £35K pro rata, based on experience, along with 32 days of holiday and pension benefits. Our role is designed within a flexible hybrid working model, where regular office attendance is not mandatory. However, we expectteam members to be willing to come into our fantastic Edinburgh office for meetings, team gatherings, and collaborative work sessions as needed. Our office is equipped with an on-site cafe, gym, secure bike storage, and shower facilities, supporting a balancedand flexible working environment.The role is part-time and we anticipate 20-30 hours per week, were open to finding a working model that is mutually beneficial for everyone. The right candidate will need a degree of flexibility to work around client commitments, but we are also willingto be flexible to accommodate your own commitments.We value work-life balance and understand the importance of flexible working arrangements, and we are committed to supporting our team members in achieving a healthy balance. If youre the right fit for our team and are looking for a part-time role withflexibility, we encourage you to apply.If you would like to be a part of a caring and supportive organisation, we would love to hear from you, click on APPLY’ today forwarding a recent copy of your CV for consideration in the first instance.No agencies please.Required skills

• 1Advertising
• 1Marketing
• 1SEO
• 1Consumer Trends