Senior TV Analyst (Ofcom)

Job Description

The audience analysis team sits within Research & Intelligence at Ofcom, we comprise of six data and insights professionals that gather and interpret data on the UKs media consumption habits and present this to the rest of the organisation. Have you everwondered how many adults in the UK use TikTok or what the top show on Netflix was in 2021 These are some of the questions the audience team analyse and answer. Our work informs colleagues so that viewing, listening and online use is deeply understood andpolicy development fits the facts. We look forward as well as back to understand both what has happened and what the emerging direction of travel is.Purpose of the RoleThe successful candidate will be carrying out analysis work on TV using data exploration and intelligence platforms. This role is split between running the established BARB data and running data on VOD platforms in BARB and in Digital i. There is also workin using Touchpoints, BARB Establishment Survey and working with others in the wider Research and Intelligence team to provide solid evidence and narrative drafting for policy colleagues. You will produce analysis of audience data and industry / research datacontributing to Ofcoms flagship publications such as Media Nations and BBC Performance Report as well as helping other teams across Ofcom. Success is measured in the quality of support and assistance you offer to colleagues both within the team and in policyteams across Ofcom who are not specialists in data and research. You must be capable of using data intelligence tools and show curiosity and insight in what the results mean and what underlying drivers of changes might be. This role suits someone who is experiencedat TV audience analysis and in working collaboratively with colleagues in the media industry internally and externally. We are also seeking to further streamline our data warehousing approach and to evolve our knowledge of the latest video measurement data.So the position would suit someone who can contribute ideas around these to help to lead us refining our procedures, including potentially running tenders and managing some supplier budgets.A day in the life of this role

• Project managing workstreams, which may involve working in all stages of the project from a relationship with the data supplier, a command of the data with its characteristics and its limitations, translating it to insights and narrative and being the authorityon the use of the data within Ofcom.
• Working with others in audience analysis, in wider Research & Intelligence team in the Strategy and Research group.
• Writing data specifications and either working with suppliers to receive data from them or using data analysis tools to extract it yourself.
• Analysing and interpreting market data, often working collaboratively with others, to build findings used to inform a variety of Ofcom projects and reports.
• Presenting analysis in a concise, clear, and accessible way using charts, databases, well written text and presentations.
• Involvement in internal projects looking at leading indicators of key sectors and writing topical articles for colleagues across Ofcom to read and become aware of market developments and showing our expert capability.
• Being involved in some more general activities with the media research team, the Strategy group to which we belong, or the wider organization.
• Supporting and supervising more junior members of the wider team.

Skills, knowledge and experience

• Required - significant experience of using BARB in Techedge. And managing projects from start to finish.
• Desirable - Experience of other audience analysis tools, for example Ipsos iris, Comscore, but also Telmar, RAJAR, Touchpoints and Google analytics.
• Experience of Microsoft PowerBi or Tableau beneficial but not required.
• Interest in the media sector, in particular the challenges posed to public service broadcasting posed by online platforms such as video on demand, social media, video-sharing platforms like YouTube.
• Experience of effective team work and achieving great results together with others.
• The ability to couple an analyst mind set (correct detail) with story-telling (clear / engaging narrative).
• Proficient using Microsoft suite of products, in particular Excel to manage data sets, analyse results and present data in clear, concise and creative ways.
• Organisational skills coupled with agility so that you can manage a range of work carrying shifting timelines and requirements.
• A broad understanding of and interest in the role of regulation in the media sector.
• Understanding of the current challenges facing media organisations
• Knowledge of the media sector and how this relates to Ofcom (e.g. industry structure, suppliers, products and services and key legislation)

QualificationsNo firm requirement, evidence of good levels of numeracy and ability to write up data results required.

Keyskills :
AnalysisMedia TVbarbtechedgeipsos