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Senior Marketing Manager

Job LocationEdinburgh
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

OverviewAt Walter Scott, we know that our strength lies in our people. As an Edinburgh-based investment management firm with around 160 employees, we offer bespoke equity portfolio management. We aim to build real and long-term relationships with our clients and wecurrently manage over $100bn in client assets. We invest in world-leading companies that we believe can grow their earnings over the long-term. Our collaborative way of working is central to everything we do, helping us to learn from others and make betterdecisions. Our size means that people across the firm can really get to know each other, sharing ideas and knowledge, whatever their role. We have a small non-hierarchical Marketing team of 7 who are responsible for all aspects of our external communication so ranging from website development, client email communication and video production to the writing of client reports and more meaty Insightarticles. As part of this team you will be able to utilise your full gamut of marketing skills to build our brand awareness and re-enforce brand reputation. This role has a global remit so spanning 21 countries and with a specific focus on US, Canada and Japan.You will work with senior stakeholders in Client Service and Research Investment with regular dialogue with Board Directors. Also key will be to work with your Compliance colleagues to ensure we follow all FCA and SEC marketing rules. What were looking for : An experienced Marketing professional who understands how to build and retain brand trust across all customer touch-points, understands the importance of consistency in brand assets and tone of voice and pragmatically knows how to buildand deliver excellent CRM programmes. To support in developing and delivering a communications plan for Walter Scott that will drive brand awareness and brand advocacy in key markets (principally US & Canada). For both Clients & Prospects.

  • To ensure sound Client/Prospect understanding is at the heart of all communications plans at Walter Scott.
  • Work with senior stakeholders in Business Development and in Research to create and deliver initiatives that promote Walter Scott, both to clients and prospects
  • Consider new ways of engaging with existing clients - new formats, working with agency partners in different ways. Ditto for Prospects looking at how we grow and nurture our prospect pipeline
  • Work with Compliance to ensure Walter Scott is not in breach of any FCA or SEC communications rules.
Competencies
  • Creative ideation
  • Strategic thinking
  • Business Acumen
  • Client / Industry Knowledge & Understanding
  • Drive and Resilience
  • Computer Skills / Technical Literacy
Technical Skills, Knowledge, Systems Knowledge
  • Institutional Marketing Investment Management experience, ideally Global/US. E xperience of using LinkedIN as a business tool to build prospects
  • Strong working knowledge of Content management systems
  • Working knowledge of SalesForce and CRM marketing
Degree Educated Employer Description: For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create,trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the worlds financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helpingclients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and morethan 100 markets. Its the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: careers.

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