Marketing Manager - Adviser

Job Description

Job Title: Marketing Manager - Adviser

• Contract Type: Permanent
• Location: Edinburgh
• Pay Rate: £400 Via Umbrella / Inside IR35
• LOA: 6 Months Contract
• Division: Brand, Marketing and Corporate Affairs
• Team: Adviser Marketing
• Reporting to: Marketing Manager - Adviser

Client plc is one the worlds largest investment companies, and we are built on a long-standing culture of caring about the future and making a positive impact. Together we invest for a better future. We do it to make a difference to the lives ofour clients and customers, our employees, society and our shareholders.Our strategy is to build a vibrant and value-creating purpose-led organisation, with the current and future needs of our stakeholders at the heart of all we do.

1. About the department

Your role will operate within Global Brand and Marketing and be fully aligned to the Adviser Vector of Client . The Adviser Vector provides support, expertise and technology for financial advisers to create value for their businesses and their clients. In the Global Brand and Marketing department, Adviser Marketing is responsible for delivering high impact, multi-channel campaigns and contact strategies which promote the support, expertise and technology Client offers to financial advisers acrossthe UK. The team are the strategic leaders of how and what we communicate to advisers and responsible for developing and evolving the Adviser vector positioning for our target market.They work in close collaboration with stakeholders across the Adviser vector to deliver communications and engagement programmes that will help meet the brand, client experience and commercial goals for the vector.

1. About the role

The Marketing Manager role will focus on maintaining and improving literature, sales support and web content for the Adviser vector. And supporting the delivery of multi-channel communications to engage financial advisers in the UK.This role will have a core focus on ensuring existing core literature, sales materials and website content are up-to-date and fit for purpose. In addition, they will support change projects to update and rationalise the literature suite. And they willlead on the creation of new literature and web content to support new solution developments. While the role will have a distinct area of focus, they will also be responsible for supporting key.projects and campaigns on the marketing plan in line with briefs generated by the team and received from the Adviser Vector.The role-holder will be expected to support driving efficiency and excellence in the team by making sure all outputs are delivered to scope, time and budget. They will also ensure all content and communications are compliant and that the productionworkflow is followed.They will build effective relationships with colleagues across Global Brand and Marketing as well as the Adviser vector including Sales, the Client Engagement Hub (Operations) and the Solutions teams. The ability to engage, inform and influence thesestakeholders through clear and articulate communication will be essential.

1. Key Responsibilities

• Working with the team leader to deliver communications and engagement initiatives for the Adviser vector in line with the marketing plan
• Creating new literature to support solution upgrades and launches
• Maintaining a core literature and sales support and the web content on www.Client .com/adviser
• Rationalising the existing literature suite and streamlining processes to improve operational effectiveness and create efficiencies in the team
• Ensuring all new and existing content is managed in line with our processes and meets brand guidelines, quality standards and is compliance approved with records well maintained on our workflow system
• Creating and managing the delivery of engagement, change, operational and servicing communications
• Gathering performance data and insight to measure effectiveness of marketing activity

1. Skills and Experience

• A marketing professional with experience of working as part of a channel marketing team or equivalent
• Content management experience including web
• Project management skills - organised, engages and manages stakeholders effectively, able to create a plan and manage workload to meet deadlines
• Able to work independently to deliver own projects and focus on set priorities
• Strong copy writing and presentation skills
• Experience of working with Aprimo MRM and Seismic an advantage but not essential
• Experience of working as part of a cross functional project team to deliver a common goal
• Familiarity with financial services regulation (e.g. Consumer Duty) , UK platform market, financial adviser audience beneficial but not essential
• Enjoys working with a team in fast paced environment, adapting to evolving business needs and can prioritise effectively

Our Inclusive Culture We are committed to exploring the possibilities of working smarter. This means wed like to hear from you, whatever way you like to work.We have a long-term commitment to building inclusive workplaces; we value diversity in our workforce and welcome enquiries from everyone. If you need assistance or a reasonable adjustment due to a disability please let us know as part of your application andwe will assist. You can find out more about our inclusive culture here.