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Marketing Manager 6 mth FTC

eFinancialCareers
Job LocationEdinburgh
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

At M&G our purpose is to help people manage and grow their savings and investments, responsibly. As a business, we are continuing to take steps towards a sustainable future, delivering better long-term solutions for our customers and clientsand identifying new opportunities to make a positive impact for our environment and communities . To help us achieve our vision were looking for exceptional people who live our values of care and integrity and who can inspire others; embrace change; deliverresults and keep it simple. We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role. Marketing Manager (6 mth FTC)Were looking for a creative, self-driven and innovative Marketing Manager who can think on their feet, to join the UK Customer Marketing team. At M&G our focus is on ensuring positive customer outcomes (financial and customer experience) and keeping our customers at the heart of everything we do. As such we have a responsibility to ensure this ethos flows through all our direct customer touch points.This is now more important than ever given the introduction of the Consumer Duty directive from the FCA in 2023. As part of the UK Customer Marketing Team, you will focus on the development of the M&G Investments customer websites (non-advised), customer journeys, oversight of our customer literature suite, and provide assistance and communications to support projector business changes impacting end customers. Key Responsibilities for this role:

  • Create and deliver innovative D2C content across the marketing mix to support our customers
  • Preparation of activity proposals and plans to identify and manage deliverables, targets/metrics, budgets, within timescales, as well as ROI measurement criteria to support project objectives
  • Relationship building and delivery support with our clients
  • Ensure that all marketing activities comply with the regulatory, Conduct Risk (Customer at Heart) and Treating Customers Fairly requirements of FCA
Key Knowledge, Skills & Experience:
  • Relevant experience gained in financial services marketing, either an adviser or customer audience (D2C, B2C or B2B)
  • Strong investment knowledge across funds and products that M&G offer
  • Excellent understanding of content and design approaches including message hierarchy, tone of voice, content flow and working to brand guidelines, being creatively critical with exceptional attention to detail both on and offline
  • Successful track record in developing marketing campaigns and support from idea creation, development and delivery, always with the relevant customer lens
  • Ability to remain flexible in a fast changing and pressured environment
  • Ability to write good, clear, modern and grammatically correct English and to be able to flex styles dependant on audience
  • Knowledge and experience of Aprimo system, or other marketing digital asset management systems, would be beneficial
Work Level: Experienced Colleague Recruiter Name: Amy Curtis Location: Edinburgh or London (flexible / hybrid working) Closing Date: 22/02/2023 We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity,age, sexual orientation, nationality or disability we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

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