Marketing Manager

Job Description

At M&G our purpose is to help people manage and grow their savings and investments, responsibly. As a business, we are continuing to take steps towards a sustainable future, delivering better long-term solutions for our customers and clientsand identifying new opportunities to make a positive impact for our environment and communities . To help us achieve our vision were looking for exceptional people who live our values of care and integrity and who can inspire others; embrace change; deliverresults and keep it simple. We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role. Were looking for a creative, self-driven and innovative Marketing Manager who can think on their feet, to join the UK Customer Marketing team. At M&G our focus is on ensuring positive customer outcomes (financial and customer experience) and keeping our customers at the heart of everything we do. So we have a responsibility to ensure this ethos flows through all our direct customer touchpoints. Thisis now more important than ever given the introduction of the Consumer Duty directive from the FCA in 2023. As part of the UK Customer Marketing Team, you will focus on the development of customer journeys, be data led for DM and E Mail direct response campaigns, provide management and oversight of customer literature, and provide Marketing support to aid projector business changes impacting end customers. You will also have a role in introducing innovation that benefits the customer and Marketing efficiencies. Key Responsibilities for this role:

• Create and deliver innovative D2C content across the marketing mix to support our customers
• Preparation of activity proposals and plans to identify and manage deliverables, targets/metrics, budgets, within timescales, as well as ROI measurement criteria to support project objectives
• Management of direct response, lead generation campaigns through Direct Mail and e mail, to existing backbook customers and new prospects
• Ensure that all marketing activities comply with the regulatory, Conduct Risk (Customer at Heart) and Treating Customers Fairly requirements of FCA

Key Knowledge, Skills & Experience:

• Relevant experience gained in financial services marketing, customer Marketing (D2C)
• Excellent understanding of content and design approaches including message hierarchy, tone of voice, content flow and working to brand guidelines, being creatively critical with exceptional attention to detail both on and offline
• Successful track record in developing marketing campaigns and support from idea creation, development and delivery, and KPI measurement, always with the relevant customer lens
• Experience in content creation financial promotion and non-financial promotion
• Ability to remain flexible in a fast changing and pressured environment
• Ability to write good, clear, modern and grammatically correct English and to be able to flex styles dependant on audience
• Knowledge and experience of Aprimo system, or other marketing digital asset management systems, would be beneficial

Work Level: Experienced Colleague Recruiter Name: Phoebe Ewers Location: Edinburgh or Kildean Closing Date: 5th July 2024 We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity,age, sexual orientation, nationality or disability we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.