Marketing & Communications Director

Job Description

Want to be part of a truly unique organisation during an exciting period of change We are looking for an experienced, commercially focussed Marketing & Communications Director to play a key part in the ongoing development of the Book Festival. The new Marketing& Communications Director will be part of the leadership team who shapes, supports and drives the vision and strategy forward. They will find new and compelling ways to position, present and communicate the Book Festivals content and offer, telling the storyto a wider audience.Edinburgh International Book Festival is a leading festival presenting more than 500 public ticketed events and activities, live and streamed, and attracting audiences in their thousands. They are in fantastic shape at the moment and embarking on an exciting"change moment" to further strengthen what they do.Values lie at the heart of everything they do - quality, responsibility, equality, engagement and courage - and this is clear to see throughout the organisation. In 2024, the Book Festival will move to the Edinburgh Futures Institute, a landmark developmentbased on the site of the old Royal Infirmary providing a variety of beautiful, accessible indoor and outdoor areas for hybrid events.As Marketing & Communications Director, you will play a key part in the ongoing development of the Festival.Piqued your interest Read on for more info and reach out to Scott @Denholm.Whats in it for you:

• Youll be joining at a truly exciting time and be part of something special
• Positive and flexible working environment with a staff welfare culture where everyone is made to feel welcome
• 34 days holiday (including 2-week shutdown over Christmas)
• Hybrid working

What will you be doing:

• As part of the senior leadership team, supporting the ongoing development and creation of the organisation vision, brand re-affirmation and strategic plan
• Actively contributing to decisions that will help in re-imagining the Festival at its new site and ongoing hybrid model
• Leading a small, talented team of marketers as well as supporting colleagues from across the organisation
• Leading the development of a clear Marketing & Comms plan that supports the business plan, audience development and income goals
• Identifying new revenue opportunities and maximising income generation
• Working across a variety of channels - paid, owned and earned - ensuring digital is at the heart of everything you do
• Leading the development of communications approach both internally and externally
• Oversee the team to create a coherent wayfinding approach, design and installation for the new site to ensure strong branding and a clear customer journey

What are we looking for:

• A commercial mindset - as well as proven evidence of driving commercial returns
• Passion for the Book Festival - youll come with a clear affinity with the Cultural Sector
• Relevant experience in digital transformation work such implementing new systems or re-platforming
• A digital first campaign track record with experience across a range of channels
• Data focussed - extensive experience in research and data insight gathering and analysis, always able to look at whats next
• Leadership experience - both in terms of leading and supporting a small, high-performing team as well as being part of a strategic leadership team

This truly is a fantastic opportunity for someone looking to join an organisation at such an exciting time. So, what are you waiting for If youd like to find out more, please apply today and lets talk.