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Marketing Assistant

Page Personnel Finance
Job LocationEdinburgh
EducationNot Mentioned
Salary26,000 - 30,500 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Our client is looking for a Marketing OfficerClient DetailsA leading organisationDescriptionSummary of Key Duties and Responsibilities: From marketing planning to the delivery of targeted campaigns and conversion tactics, were looking for a passionate and creative marketer, able to deliver the following:

  • Conversion - Create and implement marketing activities that deliver conversion of student recruitment applications e.g. offer holder days, CRM plans, direct marketing
  • Brand Identity & Proposition - Work with the Academic Schools Marketing Manager and relevant Head of Schools to shape and implement the brand identity to showcase School USPs, in line with Heriot-Watt brand development
  • Content & Social Media - Delivery of content and social media campaigns that showcase students, programmes and academic activities within the STEM subject area, working closely with the Content & Social Media team
  • Resource Coordination - recruiting, managing, and coordinating student engagement team (brand ambassador Street Team)
  • Website Content - Develop website presence and content, closely aligned to Heriot-Watt digital roadmap
  • Events - Supporting student recruitment in virtual and on-campus and events that attract, engage and convert prospective students e.g. Open Days and Offer-Holder Days
  • Reporting - Provide regular reports on student recruitment campaigns and effectiveness, shared with School and MRAC colleagues
  • PR, Media & Alumni Engagement - Maintain and nurture external reputational awareness
  • Stakeholder Management - Develop and maintain excellent working relationships with academic and professional service colleagues, including Director of Administrations and Head of Schools, as well as programme leaders and wider MRAC colleagues
ProfileA candidate with relevant experienceJob OfferSuperb environment and excellent salary

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