Marketing and Student Recruitment Officer (PG)

Job Description

Title: Marketing and Student Recruitment Officer (PG)Type: Permanent, Full-TimeSalary: £27,767 - £32,103 per annumLocation: Flexible Location (Edinburgh, Aberdeen or Glasgow)REF: CFPS/MKG/023/23Closing Date: 12 November 2023At this exciting time in SRUCs development and growth, SRUC would like to appoint an experienced Marketing and Student Recruitment Officer.This role can be based flexibly - working from home or from any of SRUC’s campuses, or a hybrid model are all possible.SRUC is a specialist tertiary institution with a clear vision for the future to be Scotland’s enterprise university and at the heart of a sustainable natural and rural economy. SRUC is rooted in its longstanding relationships with land-based industries asa partner educating and training a knowledgeable and skilled workforce and delivering progressive research and consultancy. SRUC has a strong heritage of delivering well respected Further Education at its multiple campuses, along with undergraduate and postgraduateteaching and research in partnership with high-ranking universities in Scotland.The role of Marketing and Student Recruitment Officer (MSRO) is critical to SRUC’s vision. Student recruitment is an institutional priority, generating 38% of the organisation’s income across SFC grant, student fees and education contracts. Poorly developedor ill-informed student recruitment poses a huge threat to the stability of SRUC, and its income generation and growth agenda.The MSRO (PG) has a focus on student recruitment to SRUC’s Postgraduate courses (but will contribute to all student recruitment activity) and thus will liaise with a number of teaching staff and course leaders at many of SRUC’s campus locations.Each MSRO takes responsibility for recruitment from specific territories or target markets for SRUC, whether that be recruitment to their own area or another. The MSRO (PG) will work autonomously in their market, and also in collaboration with the wholeMarketing and Student Recruitment team. The post involves frequent working out with normal College hours, and travel with some overnight stays to facilitate participation in recruitment conventions, will feature.Key Responsibilities of the role:Marketing and Student Recruitment

• Managing PG advertising - scheduling and evaluating, working with external agencies and graphic designers.
• Creation and management of campaigns, including content, targeting, and creative ideas.
• Creative development of content (physical and digital) and activities.
• Driving forward a dynamic marketing strategy.
• Copywriting, across all platforms.
• Working creatively to create, develop or source materials and resources to aid recruitment activity.
• Create recruitment campaign plans and annual operational plans supporting the overall objectives of the Marketing and Student Recruitment team.

Content Generation

• Planning, storyboarding, resourcing, filming, and editing video content.
• Coordination, content and monitoring of local online presence.
• Being the owner of local digital and social media presence and postgraduate presence on the virtual student experience platform - monitoring, creating content, planning, scheduling, and evaluating.
• Creating student stories (from interviews) for use in a variety of media.

Events

• Accountable for the success of PG recruitment events, whether face-to-face or virtual.
• Event management: leading on PG presence at large external events.
• Managing and planning PG recruitment activity.
• Representing SRUC externally in a wide range of fora.
• Taking responsibility for equipment and physical resources, such as cameras and display materials.
• While this role has a Postgraduate recruitment focus, working with the Marketing and Student Recruitment Team to recruit students to SRUC, at all levels, will be required.

Analysis and Planning

• Creation of an annual Marketing and Student Recruitment Plan for postgraduate courses.
• Monitoring, evaluation and review of activity, student recruitment and admissions figures, and campaign effectiveness.
• Bring expertise and creativity to budgetary planning and the execution of budgets. Seeking out best value.
• Undertaking market scanning, analysis and research when requested.
• Ensuring an up-to-date knowledge of issues relating to higher and further education across Scotland and the rest of the UK.

Communication and Relationships

• Maintain high levels of internal communication.
• Relationship building with collaborators and stakeholders.
• Leading, motivating, and persuading a wide range of staff and stakeholders.
• Collaboration and coordination with the rest of the MSR and Communications teams - contributing to the whole Marketing and Communications remit.

What you will get in return

• Enhanced holidays
• Enhanced pension contributions
• Cycle to work scheme
• RAC Membership discounts
• Enhanced family leave
• Flexible working patterns
• Hybrid working solutions (in some areas)
• Tailored investment in and individuals learning and development

Further details on the requirements of this role can be found in the Job Particulars document which you must read before applying for this role. This is downloadable when you click the link below.Please note that CVs will not be accepted without a completed application form.