Marketing and Communications Manager

Job Description

RECRUITMENTiQ is working with one of Scotlands fasting growing charities to assist with their recruitment of a full-timeMarketing and Communications Manager.Our clients are a charity working to create a caring Scotland where more of us will survive a health crisis to live longer, and better. Our services are delivered by dedicated teams of volunteers, working in the heart of communities across the country.Whether providing CPR training, increasing public access to defibrillators, being Community First Responders or transporting patients to hospitals, St John Scotland is there when it matters most.We are looking to appoint an experiencedMarketing and Communications Managerwho will play a key role in the delivery of our strategy 2021-2025 and our ambition to become a well-known Scottish charity, delivering effective servicesthat make a difference in communities across the country.The RoleWe have recently developed a refreshed brand identity to enable us to improve our profile, recruit volunteers and grow our services. Our Communications Manager will build on this work and develop our internal communications and external profile.As part of a small team of national staff, the Marketing and Communications Manager is responsible for managing all communications and marketing activities, both at a strategic level and on a day-to-day basis.The Marketing and Communications Manager will also provide support to members of the Order of St John, including newsletters, publications, and events related to the annual Festival.Main Duties and Responsibilities

• Lead on the implementation of a communications strategy in line with our overall strategic aims
• Support the implementation of the recently developed St John Scotland brand, ensuring all materials are consistent with the visual and verbal brand identity
• Manage all press and media activity, including working proactively with volunteers to maximise the value of local press opportunities
• Manage risk in relation to the organisations public profile and develop a crisis communications process to respond to any issues which may compromise this
• Manage and develop St John Scotlands social media channels, creating engaging content and tracking performance to maximise the effectiveness of campaigns
• Manage and develop St John Scotlands digital communications, including email newsletters for a range of audiences and the St John Scotland website
• Manage internal communications with 14 volunteer teams across Scotland, and our more comprehensive network of c. 1200 volunteers and members, working with colleagues to streamline communications processes
• Lead the production of St John Scotlands publications, including Annual Reviews, newsletters, and materials for our services and volunteers. Experience in the use of InDesign will be advantageous.
• Lead on the production of supporting materials eg. posters and leaflets, with the ability to use pre-existing design templates and to develop new documents from scratch in line with St John Scotland brand guidelines
• Support the development of St John Scotlands core services (CPR training, Public Access Defibrillators, Patient Transport, Community First Responders) by providing communications, media and marketing guidance and support
• Support the development of our volunteering strategy by contributing to volunteer recruitment and engagement, and seeking opportunities to celebrate and promote the work of our volunteers
• Develop engaging content across all communications channels for a range of audiences, including video materials
• Oversee the production of marketing materials, ensuring volunteer teams have effective material to promote St John Scotland and our services on the ground
• Manage the procurement and stock control of promotional materials and volunteer uniforms
• Plan, agree and manage an annual budget for communications and marketing activities
• Lead on communications for the Order of St John in Scotland, including producing an annual publication, managing communications for Order members, and event support around the annual Festival
• Work with St John Scotlands partner organisations including NHS teams, Scottish Ambulance Service, Save a Life for Scotland, Scottish Mountain Rescue and Mountaineering Scotland to develop opportunities to promote our partnership working and raise ourprofile.

Skills, knowledge, and experience that are essential

• Experience developing and implementing a communications strategy
• Outstanding communication skills with a wide range of people including volunteers, beneficiaries, members of the public, Board members and partners, including verbal and written communication
• Experience working with volunteers and an understanding of their motivations and capacity
• Experience in producing high-quality printed publications
• Experience in planning and creating engaging and effective digital campaigns
• Excellent IT skills with the knowledge and confidence to use Office, Drupal, Mailchimp, Canva, Jotform, and equivalents
• Ability to work autonomously, manage own workload and multiple projects

Skills, knowledge, and experience that are desirable

• Experience working in a national organisation with local delivery
• Experience using InDesign to create a range of material from posters to publications
• Experience in creating video content including storyboarding, filming, and editing
• Knowledge of the health landscape in Scotland including government policy and the role of communities and voluntary organisations in improving health
• Driving licence and access to own car to enable engagement with our volunteer teams across Scotland

A successful candidate will have experience delivering and evaluating communications and marketing activities, as well as building and maintaining customer relationships.The post is on a full-time basis working 37.5 hours per week with some evening and weekend work as required to meet the roles needs.The role is currently office-based (Edinburgh city centre) four days out of five, one day from home, however,a more flexible approach would be considered for the right candidate.Please send your CV and a short note explaining why you are the right candidate for this position if you are interested in taking the next step in your career.